PersonalData.IO

Easy and transparent access

to YOUR

personal data

Paul-Olivier Dehaye

paulolivier@personaldata.io

Big Other

02

Behavior modification

03

Scores, algorithmic society, filter bubble

"Weapons of Math Destruction", "Black Box Society"

AdTech: Lumascape

04

Classifications

05

Facebook Emotion Study

06​

Fiction of consent

07​

TimeInc + MySpace

08​

What can we do?

09

• Discuss
• Criticize

DATA is missing

• Walk away
• Build alternative

Alternatives?

10

• Infrastructure
• Talent
• Algorithm
• DATA

Fundamental Rights

11

Journalists

Us

(free)

Subject Access Requests

12

• Apple
• Facebook
• Billag
• Swisscom
• AdTech
• Coursera
• Reddit
• Google Analytics
• Google Apps for Education
• ...

Uber

13

AdTech

14

Google Analytics

15

Crowdsourcing

16

Examples

17

• Facebook spread
• Facebook political ads
• Online pricing (travel, Uber, ads,...)
• Google SEO
• Energy consumption
• Control of smart devices
• ...

• Reverse engineering of algorithms
• Citizen Science
• Startups
• "Smart City"

PersonalData.IO

18

Prototyping

19

Looking Ahead

20

General Data Protection Regulation (May 2018)

• Data Portability
• Opt-Out
• "Right to an Explanation"
• "Login of the processing"

MyData 2016 (Helsinki)