Apollo
Who, Why, What
Who
The who
+ A lot of help from
other departments
- Operations
- Bitcasino
- Devops
- VIP and CS
+ Harry Roberts
Why
Lets A/B test
Sportsbet frontend
What did we do
In short, we did a lot. But I'll focus on the main 2 features.
More speed! How?
You go over everything inside the car and see what you can replace.
What do you need?
You dont need anything else
The results
Homepage
The results
Casino
KPIs
- +25% increase in actual player volumes (Average daily APDs before and after apollo)
- +5% increase in betting frequency (bet qty per apd)
- +1.15 percentage points increase in bets placed via mobile channel (from 50.02% to 51.17%)
- -0.8 percent points decrease in rejected bets ratio (from 8.69% to 7.89%)
- + 0.7 percent point in direct source of acquisition conversion rate (from 41.5% to 42.2%)
Painpoints
- Technically challenging
- Learning curve of new technologies
- Complexity of the ui project
- Banking
- Fraud
- Notifications
- Casino
- Promotions
- Region system
- Multiple languages
- Marketing
- Account management
- Registration/Login
- SEO
- Search
- News
- Support/about pages
- Sport feed
- 3 different sport event pages
- Sport category
- League category
- Region category
- Betslip
- Freebets
- Bet boost
- Multiple currencies
- Video streaming
- Social logins
- BTCXE
- Analytics
- Cashout
- Feature flags
- Server side rendering
- Multiple domains
- and many more small features....
Future
Apollo
By Peeter Tomberg
