Raef Lawson
Raef Lawson is Chief Marketing Officer at Greene Media Lab, with responsibility for marketing programs, brand management, and corporate sponsorship.
By Raef Lawson
In this article, Raef Lawson has given an overview of why creativity, innovation, and leadership is important for entrepreneurs. Creativity is the proficiency of coming with ideas to solve problems as well as exploring new opportunities. And innovation is about converting these ideas into products or services.