Sean Dixon
Interactive Media Manager
Springfield CVB


Mark Farbin
Google Trusted Photographer

Marketing with Google




www.springfieldmo.org - Google Search

31,008 Visits

42% All Traffic

Google Analytics - September 2013




www.springfieldmo.org - Google Search

6,543 Keywords

(not provided) accounts for 23,000+ visits

Google Analytics - September 2013




It’s best to do one thing really, really well.*

*10 Things We Know to be True

Standard Google Search Result





  

Webmaster Tools

Google Search Result with Rich Snippit



 

OPTIMIZING Search Results



  1. Learn how Google indexes the web
  2. Use Webmaster Tools to see like Google
  3. Enhance your appearance with Structured Markup



You can make money without doing evil.*

*10 Things We Know to be True

STANDARD GOOGLE SEARCH RESULT





www.springfieldmo.org - Adwords

6,185 Visits

8% All Traffic

Google Analytics - September 2013




Adwords




View Demo

Search Advertising



  1. Supplement search results with paid content
  2. Use AdWords create and maintain campaigns
  3. Link Webmaster Tools and see Organic vs. Paid



Focus on the user and all else will follow.*

*10 Things We Know to be True



KNowledge GRaph Sources*


  1. Online sources like Wikipedia
  2. Realtime data like weather and financial info
  3. Public databases like Freebase
  4. Google

*https://support.google.com/websearch/answer/2620861






Google+

Knowledge Graph



  1. Contains useful information from public sources
  2. Topic specific data including weather and money
  3. Integrates Google data including plus and...


Mark Farbin
Google Trusted Photographer


Google Maps | Business Photos

BEST EXAMPLE EVER

Embeddable Tours

Map Examples

Marketing with Google

By Sean Dixon

Marketing with Google

An introduction to marketing with Google Search.

  • 1,286
Loading comments...

More from Sean Dixon