Shannon Logan
Twitter - @stillshans Instagram - shansxo Skype - shaaanzy
TarGET AUDIENCE
- The media product we created was a film opening for a teen film . This meant that our main target audience was teenagers.
- However, we learnt that there are many different sub-genres for teen films.
- For example - comedy, romantic, drama, horror, sci-fi, musicals, action etc.
- Also, teen films have specified age certificates.
- They varied from PG, 12, 15, 18 etc.
WIDER AUDIENCE
- However, adults sometimes watch teen films just as much as teens do. This is because:
- It is a way for them to reminisce on the teen they once were.
- It allows them to fantasize on how they wish they were as a teen.
- It keeps them 'urban' and up to date with youth culture.
- Girls have been statistically proven to watch teen movies more than boys do. Therefore most teen films are more likely to appeal to there female clientele.
OUR SUB-GENRE
- Our teen film sub-genre was mainly horror. As teens ourselves, we know a lot of teenagers like the build up and gloominess of teen films, this was our focus.
- Horror films are often described as 'harmless entertainment.' Nowadays their are a lot of sub-genres that are linked to specific genders.
- For example - romantic films are often linked to females and action often linked to males.
- We appealed to teens who like thrill.
- The most common people who watch teen horror movies are teens who are socially awkward and groups of teens at parties (sleepovers).
SUB-GENRE
- To attract our target audience, we stuck to the main conventions of a teen horror film.
- For example - a lot of horror films are in black & white, they have gloomy or even heavy music, and have a lot of slow motions moments.
- To add the teen part to the horror film. We used the common characters and settings.
- For example - popular or peppy girl and outcast.
- We used all of these elements to strongly convey an opening of a teen horror film.
OUR KIND OF AUDIENCE
OUR KIND OF AUDIENCe
- The Facebook profile was of a 16 year old girl, Ella Black.
- She watches a lot of sci-fi, horror films with friends at sleepovers. But also watches a lot of 'Family Guy' and 'American Dad' late at night. (As most teenagers are known to stay up late.)
- She reads one of the most common teen books 'Harry Potter.'
- Also enjoys social networking and conveys the common likes of a typical teenager.
- Ella is the typical type of teenager we are targeting.
TarGET AUDIENCE
By Shannon Logan
