Motion

in the

Browser

Digital Experience Team

11th March 2016

ASOS

don’t do motion

(in the browser)

Often neglected element of UX & UI design

Time to think beyond static Photoshop / Sketch comps

It’s not all about

cheesy transitions

You are entering…

The 4th Dimension

But why?

Motion can increase

user satisfaction

& engagement

Motion can provide positive & negative reinforcement

Motion can create

an illusion of

perceived performance

Motion can create a

sense of personality

The Masters

Established the key principles of

believable animation

12 basic principles of animation

Pushed the boundaries of what is possible

and expected

Added some much needed comedy slapstick into an elegant art-form

Patterns

Microinteraction

Process animation

Explanatory animation

Decorative animation

Demo Time

(What can go wrong?)

Info Banners

Bouncy Buttons

Flip Cards

Some Caveats

Browsers

Our old favourite - IE

Performance

Listen to those fans go mad

Just because you can…

Consider whether superfluous motion is

an aid or hinderance

Inspiration?

Codrops

Endlessly innovative

Tinder Add to Bag

Pull & Swipe / Tilt to Share

Animocons

Codepen

UI Engineer Sandbox

Material Radio Button

Lots of Love

Pull Down to Refresh

Chrome Experiments

Self-indulgent promotional …but cool!

100,000 Stars

Go. Make!

Questions?

Motion in the Browser

By Si Jobling

Motion in the Browser

Demonstrating the current state of animation capabilities in the modern browser to the ASOS Digital Experience team.

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