Are you saving enough?
Only 53% of couples and 22% of single people are on track to achieve a comfortable level of retirement income, according to an in-depth study of the adequacy of retirement savings...
...superannuation is not sufficient to fund a comfortable retirement, even if they have contributed to superannuation for most of their working lives.
Basic Assumption:
Saving is a good idea
Encourage long-term saving.
Make investing less scary.
The Problem
Superannuation without the strings attached
- Subscription based investing
- Removing complication from investing
- Improving returns on savings
The Idea
7 Interviews
How do people save money?
What technology do people use?
What techniques do they implement to save?
What investments do people have?
Why and why not?
3 Key Insights
Apathy: "I just use what I've got"
Discovery: "I searched for the best interest"
Information: "It's expensive to invest"
Affinity Mapping
4 Personas
The Lazy Saver/Spender
The Standard Saver
The Planner/Budgeter
The Hyper Saver & Investor
Focus Areas
Sign Up Procedure
(soft sign-up)
Projection Tool
Dream Flow
Soft Sign Up
UXD: Midyear Hibernator
By Alex Arney