Building Content and Analytics!

By Alan Chia (Lego Color Bricks) [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

LANDSCAPES!!!!

  • something tells me that yours are going to be better than mine!
  • ... Mayo clinic and WebMD selling data?

FORCES!

  • consuming content
    • browsers/users
  • producing content
    • developers
  • monitoring traffic
    • marketing, analytics and...

SERVERS SERVERS SERVERS

  • servers for content, responding to user requests
    • for example, your container on Nitrous.io
  • servers for code repositories
    • for example, GitHub
  • servers for analytics
    • for example, those at Google

TONIGHT!!!!

  • HANDS on building!  (honest!!!)
  • GitHub account, pull request, shared webpage
  • Marketing tools!
    • A/B testing (nice overview here: http://blog.crazyegg.com/2015/06/02/ab-testing-google-analytics/)
    • Drip campaigns and Fibonacci sequences
    • Tools tools tools!

Building Content and Analytics!

By Yvonne

Building Content and Analytics!

Day 3 of Deconstructing Digital Marketing

  • 1,102