Building payment solutions for
brick & mortar
Yeswanth,WalkIn
CCD
Coffee shop with 1500+ stores in 200+ cities in India
Problem
Who are my customers?
How should I establish a 2-way communication with my customers?
Walkin Platform
Payments
Personalisation
Loyalty
CCD Mobile App
Stats
Downloads : 2M +
Transactions: 2M +
Playstore Rating: 4.2
Marketing
Instore banners
Word of mouth
(1/3) Ease of use
Wifi
Bluetooth
Sound
QR Code
User choice
Redundancy
(2/3) Secure the App
QR Code Security
Removed ability to create screenshots
Signing the QR Code
Added timestamp for every QR code generated
Added a sync number
Fraud
Device restrictions
User restrictions
Outliers
(3/3) On-the-ground reality
POS is offline
- Place order with the barista
- Print bill with QR Code on the back
- Customer scans the bill
- Customer then chooses payment options and pays in his mobile. He then shows the confirmed QR code to barista
- Barista scans the payment confirmation QR code. Voila!
- Barista now prepares the order and fetches it to your table
Barista training
Whatsapp videos
Printed material
Training sessions
Business Process
Re-engineering
Incentives for promoting app usage
Accountability across all levels
Thank You!
Email: yash@getwalk.in
Quick Recap
(1/3) Ease of Use
- Give plenty of choices to the user
- Provide redundant payment flows
(2/3) Secure the App
- Secure the QR Code
- Look out for fraud and track outliers
(3/3) On-the-ground reality
- Handle POS offline scenarios
- Plan a robust training plan
- Create accountability at all levels
Building Payment Solutions for Brick & Mortar
By Yeswanth S
