PITCHCA.MP/
PTCHFST
PITCHCA.MP/
PTCHFST
Aiko Cheslin
CEO of PitchCamp
@lucidpaper
Why
Story to start
Facts to finish
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Hiking
B
TS
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Sturdy
&
Durable
Shoes for Walking
in the Wilderness
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
HIKING ON ROUGH, UNEVEN SURFACES
Rough terrain
damages shoes
High risk of
ankle injury
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
BOOTS
Hiking
WATERPROOF
LEATHER OUTER
HIGH TOP
ANKLE SUPPORT
SOLID STITCHING
& CONSTRUCTION
DURABLE
RUBBER SOLE
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
US
Hikers
on
FOOTWEAR
37.3
M
323
/y
$
BOOTS
Hiking
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
BARE FEET
SANDALS
SNEAKERS
BOOTS
Hiking
LEAST DURABLE
MOST DURABLE
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
NPS
Required
Vendor
RETAILER
Bulk
Wholesale
WEBSITE
Direct to Consumer
Hiking
B
TS
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
120 USERS
YEAR
1
2
3
4
5
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
BOOTS
Hiking
JANE EVERGREEN
HELEN PINE
SUE MAPLE
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
FUNDINGÂ |Â $500,000
DISTRIBUTION OPPORTUNITIES
STRATEGIC PARTNERSHIPS
Hiking
B
TS
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Milestones
Marketing/Sales Plan
Screen Shots
Detailed Financials
Key Resources
Additional Features
Key Partnerships
Signed Contracts
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Friends + Familey
Pitch Compition
Angel Investor
VC
Accelorator
Milestones
Marketing/Sales Plan
Screen Shots
Detailed Financials
Key Resources
Additional Features
Key Partnerships
Signed Contracts
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Milestones
Marketing/Sales Plan
Screen Shots
Detailed Financials
Key Resources
Additional Features
Key Partnerships
Signed Contracts
Friends + Familey
Pitch Compition
Angel Investor
VC
Accelorator
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Milestones
Marketing/Sales Plan
Screen Shots
Detailed Financials
Key Resources
Additional Features
Key Partnerships
Signed Contracts
Friends + Familey
Pitch Compition
Angel Investor
VC
Accelorator
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Milestones
Marketing/Sales Plan
Screen Shots
Detailed Financials
Key Resources
Additional Features
Key Partnerships
Friends + Familey
Pitch Compition
Angel Investor
VC
Signed Contracts
Accelorator
Problem Statement
The Solution
The Market
What do you do?
Competitors
Traction
Business Model
Your Team
The Ask
Milestones
Marketing/Sales Plan
Screen Shots
Detailed Financials
Key Resources
Additional Features
Key Partnerships
Friends + Familey
Pitch Compition
Angel Investor
VC
Signed Contracts
Accelorator
Less is More
- = +
Less is More
< = >
Less is More
Contrast is Key
1"
10'
2"
20'
10'
3"
20'
10'
30'
You may need two or more versions
ON TIME
CONFIDENT
PRACTICE
Keep Good
Eye Contact
Be Sure
To Stand
Don't Move
Too Much
Don't Turn
Your Back
Icons made by Freepik from www.flaticon.com is licensed by Creative Commons BY 3.0
Icons made by Nikita Golubev from www.flaticon.com is licensed by Creative Commons BY 3.0
Icons made by Smashicons from from www.flaticon.com is licensed by Creative Commons BY 3.0
Icons made by Daniel Bruce from www.flaticon.com is licensed by Creative Commons BY 3.0
Icons made by Appzgear from www.flaticon.com is licensed by Creative Commons BY 3.0
Icons made by Icomoon from www.flaticon.com is licensed by Creative Commons BY 3.0
Image by pch.vector on Freepik
Photo by Luca Bravo on Unsplash
Photo by talbotemily on Unsplash
Photo by hollymandarich on Unsplash
Photo by lindsayreynolds on Unsplash
Photo by lifeasyoshi on Unsplash
/SHARE
/SHARE
Share
Track
Track
Share
Update
Update
Share
Track
/SHARE
/SHARE
Join the Waitlist
PitchCamp v2.0.0 Startup Boost
By Aiko Cheslin
