





WALK OUT FOR WHAT
Using Social Media to
Amplify Your School Walkout


April 20 - 10 AM
agenda
- April 20th - What's happened to our schools since Columbine?
- The power of student walkouts
- How social media can help
- Targets and Platforms
- Great content
- Tips and tricks
- Live video
- Know your rights!


why remember columbine?
April 20, 1999
The Columbine High School shooting sparked a national debate about gun violence and school safety.

the impact
- Hundreds of millions invested in school police and surveillance
- School-to-prison pipeline gets worse
- Schools don't get safer
- School Police = False Solution to School Violence




Students of color are disproportionately criminalized for low level offenses and routine misbehavior.


The Future We Want: Our Demands
- Divestment from school police officers
- Comprehensive mental and emotional health services
- More guidance counselors and social workers
- Expansion of restorative justice practices
- Protection for students and families from ICE arrests around schools
- Gun control that does not result in targeted policing of Black and Brown bodies

the power of walkouts
- Demonstration of youth power
- Disrupting "business as usual"
- Command attention
- Tactic in broader campaign
- Opportunity to educate








ACTION + VISIBILITY = POWER


you





your peers
legislators





school officials
the media




your peers | Use existing networks, meet people where they are. Speak their language, convince them to join you. Think about next steps. | |
school officials | Use platforms that are permanent. Make your case. Show you care. Make demands, suggestion. Demonstrate pride in your school. | |
legislators | Know who represents you. Know what matters to them. Know what's going on in your legislature. | |
the media | Provide an insider's perspective. Tell the real story. Emphasize your message. Twitter is key! |








making
great
content

Show what adults can't see.




Be real.


Documentinjustices.

Make your message clear.
tips
&
tricks

tweak your bio



always use a #hashtag
#NoCopsNoGuns
#ENOUGH
#NationalSchoolWalkout
#StudentPower
#DemandChange
#MSDStrong
#BlackLivesMatter
#?


tag your location

tag folks who can lift you up
@adv_project
@studentswalkout
@AMarch4OurLives
@womensmarchY
@schoolwalkoutUS


using live video

- Go long
- Narrate
- Let folks know in advance
- Don't worry about repeating yourself


know your rights




WALK OUT FOR WHAT Using Social Media to Amplify Your School Walkout
WalkOutForWhat
By Andrew Ambrogi
WalkOutForWhat
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