For the front cover of digipak we decided to put the face of our main character "The monkey" on the front using a close mid shot. This was to show a clear link between the music video and the digipak which would make it more recognizable to the audience. This is a similar convention to actual dance digipaks. This is because a lot of dance videos are quite wacky and random by using random characters and costumes in the video. Therefore including the monkey onto the front page would draw more attention to it. In addition the use of a mid close up shows a clear image of the monkey which makes the digipak stand out and more original. This is due to the monkey not being a typical character in a music video making the music vide more concept based which is stereotypical for a dance video.

We also challenged the fact that normally most dance videos use bright colours for their text and background to reflect that dance music videos represent partying and being in a scene where there are loads of flashing lights.  Such as pink, orange and green colours.We challenged this by using a dull grey colour for the text of the masthead to portray the name of the song "Shades of Grey". Furthermore the background of the front cover is the sky to represent elements of the video like when the monkey spends time outside and in the tree. This feature is portrayed throughout the whole of the digipak including the back cover and inside to show a recurring and consistent theme.

FRONT COVER

Also we also developed the idea of having the title of the song displayed on the front cover as a masthead. This is because deciding to have the name of the song on the front cover meant that the audience would clearly be able to recognise what the digipak is for and what it holds. We developed this convention from other dance digipak as we saw that had a clear effect. Similarly we did the same with the name of the artist. This is because we felt that it was important to have the specific details about the song on the front cover.

Examples of dance genre digipaks:

Here is an example of a real dance themed digipak. As you can see we have a similar convention of having one main image/ person on the front using a close-mid shot- just like our digipak.

Another similarity between our front cover and this one is that they both feature the artist name. Which are both placed in the centre of the cover to show that it is important and should be some of what the centre of attention.

One convention that we challenged from this front cover is that they use a more complex background featuring different shapes which relate to Calvin Harris such as they are displayed on his sets when he performs. This is different to our front cover as we have just used a simple sky image so we didn't make our front cover look too over crowded.

Our digipak challenges this example as it uses a darker colour theme compared to ours which is much more light. However is has a contracts with the gold text which link in with the dance genre.

Here is an example of a real dance themed digipak. As you can see we have a similar convention of having one main image/ person on the front using a close-mid shot- just like our digipak.