Researching with Social Media
Brian Norberg
IT Analyst, Trinity Technology Services
brian.norberg@duke.edu
Disclaimer: I am only IT
Title Text
Social Media in Context
SNL, Weekend Update, Oct 13, 2018, https://youtu.be/07oe1m67eik?t=151
Documenting the Now and the growth of social media research
Why Do Social Media Research?
Why Tell Stories?
Because of statements like this in the Pew Research Center's Activism in the Social Media Age:
"Although the hashtag [,#blacklivesmatter] was slow to gain prominence, there have been periodic increases in its daily usage in response to real-world events" (p. 13)
How to Tell Stories
Telling stories is about finding patterns and anomalies in data then contextualizing and fleshing out those patterns
The Story of DSWS
Types of tweets by hour
Anomaly: tweets contain mentions (the blue line) exceed all other tweets on April 6th and April 8th
The Story of DSWS
Comparing most active users in the converstation to the most visible users
Anomaly: DukeU having nothing but mentions and all the mentions being retweets
The Story of DSWS
Looking at most shared urls
Anomaly: ?
The Story of DSWS
Looking at "spread" of most shared article
Anomaly: ?
Access the visualizations
Tools used:
Social Feed Manager to collect the data
Tableau Public to create the visualizations
Questions? brian.norberg@duke.edu
Researching with social media
By Brian Norberg
