The holy grail of a successful digital presence

Presented by: Dan Stramer / @danst

March 2022

dmdesign

Web design and development

A proven simple system to success

About Dan

  • Owner of dmdesign - Webdesign agency since 2009
  • Creating websites since 2000
  • Mentor and Teach at Canada Learning Code
  • Member at WP Toronto meetups
  • Father of 3 boys (who are at home right now...)

About you

  • You have a business
  • You want to get the word out
  • You want more clients, more business
  • You need a system

HOW?

Driving your content

If it get's too complicated - we won't use it

A proven, simple, 3-step solution for promoting your business online

Create you content

  • There is no escaping this
  • In-house or out-source
  • Content types: 
    • Videos
    • Reviews
    • Industry news
    • Products and services
    • Guides
    • How to's
    • and more....

1. Website
2. Newsletter
3. GBP

(Google Business Profie)

The holy grail

The content on your Website

Newsletter to Client base

Google My Business - improve search

what do we need:

  1. Set up the website - optimized, fast, content management system, blog section
  2. Create the Newsletter framework and design, subscribe forms
  3. Create and verify a Google Business Profile(GBP) account

Implementation

  1. Create a recurring schedule
  2. Upload content to your website
  3. Send a weekly / monthly newsletter with your content
  4. Upload content to Google Business Profile
  5. REPEAT

Website Content

  • At least 500 words with good structure. Include images, headings, video
  • A call to action (CTA)
  • Newsletter subscribe form

Website Content

  • At least 300 words with good structure. Include images, and a video
  • A call to action at the end
  • newsletter subscribe form

Newsletter Content

  • Make a plan and stick to it
  • Add best 3-4 content items you have already created (can recycle)
  • Consistency is key!

GBP Content

  • Upload weekly
  • 1 content item per week, every week
  • upload only a teaser, excerpt and link to the full article on your website 

Example

Website

example

Newsletter

example

GBP Post

example

1 content, multiple times

To summarize,

We create the content once but use it multiple times to drive content to our website and generate leads back to our business.

For a complete walkthrough

Schedule a 1-2-1 with me today!

For a complete walkthrough

Schedule a 1-2-1 with me today!

Thank you!

Holy Grail of web design

By Dan Stramer

Holy Grail of web design

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