• Deliver value to our clients
• Attract, motivate, develop & retain the best digital marketing talent in the UK 
• Achieve our annual revenue target of £3.97m
• Enhance existing services and develop new ones which exceed the expectations of our client 
• Develop robust relationships with strategic partners that enhance our position in the market and drive sales                                            

  Company Goals

Word of the day

Know your terminology

Agile

Created by
Lee Colbran

Source: http://searchengineland.com/google-tries-dropping-estimate-number-results-search-results-253405

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Know your terminology

Agile

#1 - Agile

A rapid and flexible way of working. Agile came about in the 70’s as a software development method.

Note, agile, is not always Scrum.

Source: http://searchengineland.com/google-tries-dropping-estimate-number-results-search-results-253405

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#2 - Backlog grooming

To update the product backlog on a regular basis.

The key here is to have enough stories to fill the next sprint

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Source: http://searchengineland.com/google-tries-dropping-estimate-number-results-search-results-253405

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#3 - Burndown chart

A chart which unambiguously shows progress being made. An ideal burndown chart will feature a straight line to the spring goal.

Usually the burndown chart will start off in a horizontal fashion and then bend down sharply

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Source: http://searchengineland.com/google-tries-dropping-estimate-number-results-search-results-253405

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#4 - Chickens

As opposed to ‘Pigs’, these people are interested in the project, but not directly working in the scrum team.

Chickens will come in and out of the scrum room as needed

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#5 - Code of conduct

A set of agreed rules put together by the developers.

This is a work method that enhances the quality of their code.

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Source: http://searchengineland.com/google-tries-dropping-estimate-number-results-search-results-253405

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#6 - Daily review

The process for individuals in the scrum team to reflect on progress made and whether they are on track

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Source: http://searchengineland.com/google-tries-dropping-estimate-number-results-search-results-253405

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#7 - Daily stand-up

The pace-setter for the day.

Lasting no more than 20 minutes, the Scrum Master will constantly assess progress and unearth scrum blockers in these key get togethers.

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Source: http://searchengineland.com/google-tries-dropping-estimate-number-results-search-results-253405

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#8 - Definition of done (DoD)

The ‘definition of done’ gives a firm, yet fair idea of whether or not a team can proceed.

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Source: http://searchengineland.com/google-tries-dropping-estimate-number-results-search-results-253405

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#9 - Definition of ready (DoR)

A set of requirements and nice-to-haves which a story must include for a PO to include in the sprint backlog.

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Source: http://searchengineland.com/google-tries-dropping-estimate-number-results-search-results-253405

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#10 - Demo

Hands over eyes.

This is the time at the end of each sprint where the previous weeks of work are presented to the stakeholders

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Source: http://searchengineland.com/google-tries-dropping-estimate-number-results-search-results-253405

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#11 - Dubstep Friday

The team get to set a theme day a week, this is all about building team spirit.

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#12 - Epic

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A story of huge magnitude, it cannot be created in one sprint.

Thus the ‘epic’ story is broken down into smaller stories.

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#13 - Flexible scope

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For clients this is the hardest part.

The lack of defined scope means we go into scrum not having a clear idea of where the project will end up.

We do know the end result will be a high quality outcome that exceeds customer expectations

Source: http://searchengineland.com/google-tries-dropping-estimate-number-results-search-results-253405

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#14 - Iteration

Where products are being continually developed.

Each iteration results in a deployment of a new version.

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#15 - Pigs

Team members who are all part of the scrum team and scrum all day long.

They are there to make the scrum a success.

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#16 - Planning poker

The process is deciding how long each user story will take.

Everyone has the opportunity to estimate using a planning poker card.

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#17 - Product backlog

The full list of stories that need to be designed and built.

This is the backbone of the project.

The PO owns the product backlog and sorts in priority order.

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#18 - Product owner (PO)

The client’s representative in the team and the actual owner of the product.

The PO must have the mandate from other stakeholders to allow them to make decisions! If this ownership fails, the scrum will fail.

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#19 - Product statement

A clear and concise statement of what is being produced.

The statement will include the overall goal of the project, for example “To create best in class Estate Agency web proposition”

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#20 - Retrospective

A time of reflection at the end of each sprint. What went right/wrong? What were the influencers in this?  What learnings can be taken into the next sprint?

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#21 - Scope

The functionality and content created in the project.

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#22 - Scrum

A method of delivering an agile based working methodology.

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#23 - Scrum board

A wall covered with post-its. The wall displays an overview of where the project stands.

What needs to happen, what is happening and is there time to do it? The answers are on the Scrum board.

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#24 - Scrum Master

The team’s go to player, the person that makes everything happen and run smoothly.

The Scrum Mater is responsible for providing support, leading, adjusting, mediating and ultimately, delivering.

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#25 - Scrum room

The hub of the project, the place where it all happens. The team works in one room/area, as one unit, with one common goal.

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#26 - Sprint

A defined block of a number of weeks during which parts of the project are carried out.

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#27 - Sprint 0

The warm-up before the real event. Sprint 0 determines what the team are going to do, how it is going to be done?

A strategy is decided on, a product statement, the amount of sprints and the product backlog are all created.

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#28 - Sprint backlog

The part of the product backlog which needs to be incorporated into a forthcoming sprint.

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#29 - Sprint goal

The aim of each sprint.

The sprint goal can express a certain feeling, a subjective value or a knockout stage. The sprint goal must excite people!

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#30 - Sprint planning

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A meeting that takes place at the start of each sprint.

The scrum team examines the content of the stories in the sprint backlog and determine what the related tasks are. The scrum team also establish how many stories they will be able to complete

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#31 - Sprint setup

The type and size of sprints within a project, typically seen in the start-up of a scrum project.

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#32 - Staggered sprints

Also known as the WaterScrum. not as efficient as the ÜberScrum.

The process entails a discipline working in front of another.

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#33 - Stakeholder

Usually from the client’s side, an interested party as to progress

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#34 - Story

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A user story is a tool used in Agile software development to capture a description of a software feature from an end-user perspective.

The user story describes the type of user, what they want and why. A user story helps to create a simplified description of a requirement.

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#35 - Story points

The team uses points to estimate the size of stories.

As team get faster the scrum team will discover each sprint produces more story points.

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#36 - Task

A small amount of work where a team member can carry out a logical story component in one–day.

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#37 - Timebox

Set-time allocated to an activity. In Scrum everything is time boxed, time cannot be wasted!

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#38 - Überscrum

The Scrum of Scrums, the pinnacle, where all team members from all disciplines are developing/creating all at the same time.

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#39 - Unplanned items

Tasks and activities that were not considered before but probably need to be included. These are put on the scrum wall in order for the Scrum Master and Product Owner to consider inclusion in the project.

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#40 - User story

A collection of ‘stories’ make-up the product backlog.

User stories are identifiable units which an agile team will realise within sprints.

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#40 - Velocity

An agile team’s speed in points, measured in story points per sprint.

More experienced teams achieve higher levels of velocity.

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#41 - Waste

Agile promotes waste elimination, go for what is essential. Interruption, discussion and documentation is all waste. Cut-out the waste with agile, deliver tangibles!

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#42 - Waterfall

The methodology where individual disciplines get to work in silos (the opposite of agile). The front-end developer waits for creative, the developer waits for SEO etc.

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