Understanding your audience by Mike Hagley

Fresh Egg's Technical SEO Director, Mike Hagley, delivered a talk as part of a breakfast seminar presented by Fresh Egg and Criteo. Mike’s presentation equipped listeners with the tools and techniques to figure out what their audiences are interested in, what their motivations are, what devices they use, and more. He covered: • How to identify your customer and audience groups • What your customer and audience groups search for at different stages of their buying journey and why • Where and how they search – Which digital marketplaces, social platforms and devices do they use?

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