Social media strategy

Glyn Thomas

glyn@glyn-thomas.co.uk Twitter: @glynmthomas

• Worked a consultant for a range of NGOs, charities and non profits in Europe, Asia and Central America
• Digital campaigning, fundraising, social media, email
• Previously Friends of the Earth, Global Justice Now, now freelance

• Social media trends
• Strategic use of social media
• Case studies
• Recruiting new followers
• Instagram (if time permits)

• 56% read a story on social media that made them want to do more
• 41% watched a video
• 40% saw a photo
• 36% read or heard through social media about other people taking action

• Where
• When
• Tell Us 
• Inspire 
• Warns 
• Amuses

• ReTweet
• Follow
• Social Media
• New Blog Post
• Check Out
• Help
• Top
  

• Created
• Improved
• Increased
• Developed
• Reduced
• Researched

• Short and concise content - not using lots of abbreviations. Make it easy to read
• Tweets shorter than 100 characters get more engagement
• Facebook posts with fewer than 40 characters

• Tweets with hashtags attract 2x more engagement (retweets, favorites, replies)
• There’s 21% more engagement on Tweets with 1 to 2 hashtags.
• If you increase the number of hashtags more than 2, the engagement levels fall by an average of 17%.
• Almost 40% of Tweets with hashtags get Retweeted.

• Facebook - image based posts 39% more engagement
• LinkedIn - image based posts 98% more comments
• Linking to YouTube results in 75% more shares
• Twitter - including images 200% more engagement compared with simple text tweets