Deep Dive
into BBIS
Events
Or...
IRON CHEF
EVENT EDITION
Who Am I?
J Schultz
(placeholder)
@noFilterJ
Who Am I?
Tara Jayne-O'Donnell
(placeholder)
Senior Solutions Consultant
Explorer
Georgia Bulldog
Session Introduction
Poll the Audience
What do you currently do with Events in BBIS?
What do you WANT to do with Events in BBIS?
https://b.socrative.com/
With #BBISEvents I would like to: ________________
#BBCON @NoFilterJ
What Makes An Event Memorable?
-
Besides BBCON, What was the last event you attended?
- Campus, Concert, Community
-
How did you find out about the event?
- Email, Friends, Tradition
-
Easy Registration?
- Online, free, pay at the door
-
Did you feel prepared?
- Directions, details, Reminders
-
Did you feel engaged at the event?
- Photos, entertainment
-
Are you going to attend next year?
- Was your attendance acknowledged?
sources: http://www.nonprofithub.org/nonprofit-marketing-plan/20-marketing-stats-trends-2015/
http://npengage.com/nonprofit-news/50-fascinating-nonprofit-statistics/
Emails with Social Sharing buttons increase click through rates by 158%
Emails with Social Sharing buttons increase click through rates by 158%
| Roadblocks | Issue |
|---|---|
| Mobile Inaccessible | 20% of participants were attempting to register with a smart phone or tablet. Non-Responsive site |
| Overcomplicated Process | Not providing enough instruction to users in order to complete the process. |
| Paradox of Choice | Too many options Asking too many personal questions Overwhelming jargon |
The Event Cycle
Plan
Promote
Register
Prepare
Paritcipate
Acknowledge
Planning The Right Event
Step 1
Large Open Platform
- Alumni Events
- Social Media
- Event Calendars
Special Events
- Major Donors
- Private Events
- Save the date
- RSVP
Promote the Event
Step 2
Large Events
Social Media Wall
- Twitter requires PHP Authentication that occurs on the same domain.
- Some Facebook functionality requires special tags in the header.
- These items prohibit 100% integration inside BBIS.
Considerations for BBIS
Upcoming Event Tiles
- Custom content part for individual editing
- Query display part for automatic data from CRM
More than one way in BBIS
Upcoming Event List
Event Calendar
Demo
Special Events
Tara Shows Save the Dates
BBIS EMail / Targeted Content
RSVP Email with Buttons
Register the Event
Step 3
Placeholder
Target your Audience
Narrow down the options on the form
Event Landing Page
Placeholder
Ticketing Options
Early Bird Special
Standard Event Fee
Member Price
Generate Excitement
Step 4
Placeholder
Social Share Feature
#hashtags
Placeholder
Event Attendee Directory
Acknowledge Participation
Step 5
Follow Up Thank You
Link to Photos, Video, Survey
Placeholder
Social Engagement
Conclusion
Questions
Event Presentation Prototype
By J Owen Schultz
Event Presentation Prototype
Deep Dive into Blackbaud Internet Solutions Events
