WordPress & Digitalni marketing

Content marketing

...is a marketing technique

...of creating

...and distributing valuable

...relevant

...and consistent content

...to attract and acquire a clearly defined audience

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience

Content marketing is a marketing technique of creating and distributing valuable , relevant and consistent content to attract and acquire a clearly defined audience

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience

Content marketing is all about storytelling

Five Content Marketing Examples

Infographics

Websites

Podcasts

Videos

Books

Websites

WordPress

Why Content Marketing?

Awareness.

Research.

Consideration.

Decision.

Buy.

Use content marketing to grow

Ideal workflow

Potential clients find your content

Find value in it

By the time they contact you

They’re already convinced they want to work with you...

ROI for CM can be phenomenal!

... if executed correctly

SEO efforts should be focused on content marketing.

How Do I Get Started?

The easiest way is to start blogging

It will likely be hard at first

The more you do it,

the better you’ll get at it

Why start blogging?

Happy office girl sitting at desk working on computer typing on keyboard smiling

Three people sitting in computer room typing and smiling

Dream job

Looking for a job?

Remote Content Editor

Remote Blogger

Content Editor/Blogger

Digital Content Specialist

WordPress Support Genie

WordPress Project Manager

Part Time Remote Content Editor

Copywriting

Content Editor – Polish Speaking

Content Editor – Norwegian Language

Website Management

Theme Customization

User Experience Designer

Creative Designer

Google Analytics Setup

Do some Excel Work

Content Writer

Content Strategist

Translation German to English

Traduction d'articles d'un site web de voyage

Est. Fixed Budget: $2,700

Web Content Coordinator

Web Content Data Entry

Looking for a digital marketing superstar!

SEO Expert

Community Manager

Social Media Manager

Everything's a skill

Everything's a skill

Yoast SEO

Readability

SEO copywriting

Also covered

Preparation 40%

Writing 20%

Correcting 40%

What is the purpose of your piece?

What do you want to achieve?

Who are your readers?

Guard the structure of your text

Make sure your text is readable

How to improve the typography 

Just write!

@managewp

Post updates

Announce big stuff

Communicate

Real-time customer support

Community building

Facebook

Meh

Facebook page

Blog updates

Nothing special

MWP Users FB group

Another way to contact

Humane touch

Building community

WPSerbia

12. 11 - 10h Global WP Translation Day

7. 12 - 18h, Startit Centar, #WPBgd

Beograd, Novi Sad, Niš i Zrenjanin

Milan Ivanovic

@lanche86

Web developer @GoDaddy &  @ManageWP

KSON2016

By Milan Ivanović

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