SDC-what?

130,000 attendence

60,000 attended without tickets in 2014

Started in 1970

LucasFilm had a booth in 1976

Mark Hamill

Showing the unknown then Star Wars

Promotion resulted in long lines ups opening day

The Last Ship

Only DK2 installation

No social share & nausea

Guillermo del Toro

3 VR experiences from del Toro properties

• The Strain (FX Network)
• Crimson Peak (Legendary)
• Pacific Rim (Legendary)

Compares VR to an amusment ride
like the Haunted Mansion

On rails, with a story but people can look around into any corner

The Strain

6 Synchronized VR Headsets

Air Blast
from vents

No social share

HeadcaseVR

Legendary

Gave away 50,000 Google Cardboards

Warcraft - VR experience before
even a trailer is available

Cardboard or

YouTube VR/360?

Fans were cracking the app and uploading Warcraft 360 video to YouTube

Legendary finally relented and uploaded the video to YouTube themselves

App vs YouTube VR / 360

• On Google Play
  • 10,000 to 50,000 downloads
• iTunes
  • unknown?
• YouTube
  • Warcraft - 3.5 million views
  • Crimson Peak - 185,000 views
  • Pacific Rim - 40,000  views

Pacific Rim

Crimson Peak

Google Cardboard at SDCC

103,000 free Google Cardboards given away

• Lionsgate Films (50,000)
• Conan O'Brien (40,000)
• SyFy (13,000)

Google Jump

Conan O'Brian

Demoing Cardboard on the show

Cast of X-men: Apocalypse in 360

SyFy - The Expanse

Took over the
Mary Jane’s Café
in the Hard Rock Hotel

Gave away 13,000 units

Future VR pieces yet to come for The Expanse

StarVR & The Walking Dead

StarVR

Inside the bus

Nice big field of view, but complaints of how heavy and uncomfortable the headset is

Roddenberry Entertainment

Originally for the 360° Fulldome

Shot in 2012

360 set built for the shoot

ViewMaster

Emblamatic Group's
VR Lounge

Star Trek: Next Generation Bridge

Sleepy Hollow red barn

Same spot, red dog house

No VR but had a Snoopy drone flying over SDCC