Partnerships EMEA
tai@optimizely.com
linkedin.com/tairattigan
Let’s go back andlook at the basics…
(Small sample size / traffic,marco conversions)
(Big sample size / traffic,micro conversions)
Revenue, Orders, Leads + Bottom line metric! – Often far away from where the magic is happening
Clicks, pages reached (eg, order funnel), scroll depth + Higher, easier to detect uplifts - Might only impact page experimented on
Ideas… keep ’em coming!
This team has data , not opinions.
By tairattigan