COMMUNICATIONS STRATEGY


Global Forest Watch 2015 

What?


  • Broaden global awareness 
  • Deepen engagement
  • Build a community
  • Start achieving and sharing outcomes

OBJECTIVES


Establish GFW as the premier platform for forest monitoring
 500,000 unique visitors to the GFW site in 2015
1,000 media stories mentioning GFW in 2015

Increase adoption in key regions
Individual metrics for each target country
In-country events in all priority countries

OBJECTIVES cont.


Build community
Crowd-sourced material from at least 500 people 
Twitter following of 8,000
2,500 likes on Facebook

Engage partners
Keep up to date through monthly newsletter
1 blog per partner

OBJECTIVES CONT.


Sharing outcomes
10 robust examples of GFW having on-the-ground impact
GFW data cited in at least 3 peer-reveiewed publications

ANALYTICS REPORT


Quarterly Reporting / Monitoring
Web analytics
Media hits
Blog
Social media
Use of site functions
Feedback

TACTICS

EVENTS


A. Rolling GFW launches in target countries

B. Other GFW-hosted theme events

C. Participating in external events

D. Annual GFW User's Conference


See Calendar:

http://goo.gl/ZqtKMn

DIRECT OUTREACH To TARGET USERS


A. Building a database of contacts and users

B. Newsletter and regular updates

C. Training  (journalists, educators, law enforcement, companies)

D. Mongabay subgrant

BLOGS

Feature blogs

“Zooming in” series

“Maps” series

Partner blogs

GFW Users


 Update blogs

Data and site upgrades


Opportunistic analysis 

Fires in Indonesia

Responses to news cycles

PUBLISHED ANALYSIS & UPDATES


Can we design a bulletin with key updates about tree cover loss?

RECORDING SUCCESS STORIES


Collecting testimonials and endorsements

Soliciting outcomes (any ideas?)

Sharing outcomes

STORYTELLING PRODUCTS


4 videos (including on-the-ground applications)

Printed materials in multiple languages

Infographics


Cross-cutting strategies


Blogging

Media engagement

Social media

WHo And How?



Everybody!


Workplan here:

http://goo.gl/uLtk7q

Thoughts, Questions, Ideas

GFW 2014 

By wri

GFW 2014 

  • 512
Loading comments...

More from wri