COMMUNICATIONS STRATEGY

Global Forest Watch 2015

What?

Broaden global awareness
Deepen engagement
Build a community
Start achieving and sharing outcomes

OBJECTIVES

Establish GFW as the premier platform for forest monitoring

500,000 unique visitors to the GFW site in 2015

1,000 media stories mentioning GFW in 2015

Increase adoption in key regions

Individual metrics for each target country

In-country events in all priority countries

OBJECTIVES cont.

Build community

Crowd-sourced material from at least 500 people

Twitter following of 8,000

2,500 likes on Facebook

Engage partners

Keep up to date through monthly newsletter

1 blog per partner

OBJECTIVES CONT.

Sharing outcomes

10 robust examples of GFW having on-the-ground impact

GFW data cited in at least 3 peer-reveiewed publications

ANALYTICS REPORT

Quarterly Reporting / Monitoring

Web analytics

Media hits

Blog

Social media

Use of site functions

Feedback

TACTICS

EVENTS

A. Rolling GFW launches in target countries

B. Other GFW-hosted theme events

C. Participating in external events

D. Annual GFW User's Conference

See Calendar:

http://goo.gl/ZqtKMn

DIRECT OUTREACH To TARGET USERS

A. Building a database of contacts and users

B. Newsletter and regular updates

C. Training (journalists, educators, law enforcement, companies)

D. Mongabay subgrant

BLOGS

Feature blogs

“Zooming in” series

“Maps” series

Partner blogs

GFW Users

Update blogs

Data and site upgrades

Opportunistic analysis

Fires in Indonesia

Responses to news cycles

PUBLISHED ANALYSIS & UPDATES

Can we design a bulletin with key updates about tree cover loss?

RECORDING SUCCESS STORIES

Collecting testimonials and endorsements

Soliciting outcomes (any ideas?)

Sharing outcomes

STORYTELLING PRODUCTS

4 videos (including on-the-ground applications)

Printed materials in multiple languages

Infographics

Cross-cutting strategies

Blogging

Media engagement