How to boost your seo?
What is natural referencing?
Natural referencing, or SEO (Search Engine Optimization), aims to position the web pages of your website in the first results of search engines such as Google. Since its creation, Google has been using its robots to index all web pages. Natural referencing encompasses techniques and methods aimed at improving the visibility of these web pages, so that they can be naturally found in search engine queries.
Natural website referencing is part of a digital marketing strategy, or emarketing strategy, which requires a lot of rigour. For example, SmartWeb Group SEO increases the notoriety of a brand, its website, or a product on the internet with the Search Engine Optimization.
Why is natural referencing essential?
There are more than 1.4 billion websites on the internet worldwide. Multiply this figure by an average of 10 pages per website, and we'll let you calculate the total number of pages indexed by Google! Internet users don't have the time, they want relevant results, at the moment t. It is therefore vital for a brand to appear in the first results following search queries. Do you know many who have gone to the second Google page to get more results? Optimising your website by applying search engine indexing rules is essential.
Too many companies still underestimate the natural referencing of their website. However, it is enriched with keywords and key phrases, the pillars of a solid structure. Like a flagship, natural referencing is what will sustain the visibility of your site on the web in the long term.
What is paid referencing?
Paid referencing, or SEA (Search Engine Advertising), means advertising on search engines. It involves placing "sponsored links" at the top of the SERPs. Unlike SEO, SEA is paid referencing. You pay Google to appear in its first results! Advertising space can quickly become expensive, since it is a question of targeting precise requests thanks to a set of keywords, bought by performance per click.
Ads take the form of classic texts, or PLA (Product Listing Ads), product listings. The SEA, when properly configured, can quickly push certain pages of a website into the first results. But this ephemeral solution requires a large and regular budget. With this type of advertising, the traffic often disappears as quickly as it happened, as soon as you stop your campaigns...
What is social referencing?
Social referencing, or SMO (Search Media Optimization), encompasses all the techniques and methods aimed at developing a company's brand image and service offers on social networks. SMO is largely inspired by SEO. If at one time it could be considered a component of SEO, today SMO is a discipline in its own right in digital marketing. In addition to the referencing of the various posts on social networks, the discipline of SMO concerns the actual referencing of the formats of these posts. For example, optimising the elements that structure a Youtube video.
Social referencing is aimed at all individuals, brands and companies. It allows you to control your presence on all social networks, measure the impact of your messages and, by extension, your visibility on the internet in general. It should be noted that we do not communicate in the same way on different social networks.