Kristina Hoeppner // Catalyst
@anitsirk // WOSSAT
18 March 2021

Presentation: Creative Commons BY-SA 4.0+

Evolution of a brand

Hypothesis 1

We need designers on a project.

Hypothesis 2

We want the new and contemporary.

In the beginning...

First commit
Penny Leach
27 Sep. 2006

First mention of a theme
9 Oct. 2006

Evonne Cheung starts
6 Nov. 2006

The design brief

"Web 2.0 shiny and make it pop"


Define who you are


Design your project


Aesthetics change


Thank a designer

Evolution of a brand

By Kristina Hoeppner

Evolution of a brand

Presentation at WOSSAT by Kristina Hoeppner on 18 March 2021. Recording at

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