Exciting time

to be a journalist

Exciting?

Rethink how
we tell stories 

How we tell our

most important stories 

How we told #FailureFactories

Results

Allana

Resegregation

The driveway

Thousands

of kids like Allana

A different kind

of story

The challenge: Conventional wisdom

What would

that look like?

Sure — but...

Making data

from our reporting

Dozens of times. Hundreds of times.

Consequences.

Persuading ourselves

Persuading

everyone else

A different

kind of harm

Mental zooming

Traditional story

Digital story

The prequel

A series of charts

Not just

someone’s kid

How

Topics will include:

How we make decisions about UI/UX

Determining what to make based on assets

Benefits of multiple iterations

Digital strategy decisions

@alxnsnchz   |   @adamplayford

"Prologue" to Failure Factories

@alxnsnchz   |   @adamplayford

A quick summary...

@alxnsnchz   |   @adamplayford

The data we had

Test scores

Enrollment

Disciplinary records

Attendance records

Racial demographics

@alxnsnchz   |   @adamplayford

How do we make all this data accessible to the average person?

@alxnsnchz   |   @adamplayford

A stepper graphic

Walk people step-by-step through the information.

Help them understand all the data

MOST IMPORTANT: See the causal relationship between resegregation and these failing schools

@alxnsnchz   |   @adamplayford

BUT HOW?

@alxnsnchz   |   @adamplayford

Object constancy

Use animations to draw attention to different patterns within the same data

@alxnsnchz   |   @adamplayford

Charts for the sake of charts

Has to tell a story

@alxnsnchz   |   @adamplayford

Iterate. Iterate.

The first solution isn't always the best solution.

@alxnsnchz   |   @adamplayford

@alxnsnchz   |   @adamplayford

@alxnsnchz   |   @adamplayford

@alxnsnchz   |   @adamplayford

@alxnsnchz   |   @adamplayford

Think about your endgame

@alxnsnchz   |   @adamplayford

Digital strategy

Hashtags (#FailureFactories)

Ability to share from every slide

Ability to sign up for email updates at the end of the presentation.

@alxnsnchz   |   @adamplayford

Game Over

Chart: 250K views

Day 1: 120K views

1000+ email addresses

#FailureFactories trending in Tampa Bay area

Pulitzer Prize in Local Reporting

US Dept. of Education Secretary Arne Duncan: "We as adults have failed them."

@alxnsnchz   |   @adamplayford