Visual Studies

Prof. Morgan

What is Visual Culture?

The study of the visual aspects of culture, including art, design, media, and everyday objects, and how they shape and are shaped by social, political, and cultural contexts.

Also digs into how images, objects, and visuality communicate meaning and influence social dynamics.

Insofar as we live in a culture whose technological advances abet the production and dissemination of such images at a hitherto unimagined level, it is necessary to focus on how they work and what they do, rather than move past them too quickly to the ideas they represent or the reality they purport to depict.

-Martin Jay

In so doing, we necessarily have to ask questions about technological mediations and extensions of visual experience.

Starting with
the Basics

Semiotics

The study of signs and symbols, and how they communicate meaning through visual and cultural codes.

Visual Studies Terminology

Representation

The way in which images, objects, or ideas are depicted or portrayed, often reflecting and reinforcing cultural values, ideologies, and power structures.

Gaze

The way in which the viewer's perspective is constructed and influenced by cultural, social, and power dynamics, such as the male gaze or colonial gaze.

Visual Rhetoric

The use of visual elements to persuade or influence an audience, often employed in advertising, propaganda, and political imagery.

Visual Literacy

The ability to interpret, analyze, and create visual messages.

Surveillance

Monitoring and regulation of individuals and populations through visual technologies and practices, which can reinforce racial and social hierarchies.

Visuality

The structures and power relations of looking, being seen, and vision in society.

Portrait Bust Of Cardinal Richelieu
Kehinde Wiley, 2009

Subject:

The actual visual/physical elements that make up an artwork.

Context:

The conditions of the artwork's creation.

Content:

The intangible aspects of an artwork; the meaning behind the piece.

Portrait Bust Of Cardinal Richelieu
Kehinde Wiley, 2009

Portrait Bust of Cardinal Richelieu
Gian Lorenzo Bernini
1640-41 CE

Napoleon Crossing the Alps
Jacques-Louis David
1801 CE

Bull-Leaping Fresco, Minoan, 1450 BCE

Comparative Analysis

Descent from the Cross
(a.k.a. Deposition)

Rogier van der Weyden

Oil on panel

1435-1438 CE

Culture: Flemish

Flagellation of Christ

Piero della Francesca

Tempera and oil on panel

1455-1460 CE

Culture: Florentine

Three Avenues of Analysis

  • Media
  • Culture
  • Philosophical Influence

Note: These are just 3 examples of ways to analyze artworks.
You may see other additional ways to approach this.

Comparative Analysis:

Media

Tempera Paint

Tempera Paint Ingredients

Oil Paint

Egg Tempera vs Oil Paint

Comparative Analysis:

Culture

Comparative Analysis:

Philosophy

Plato

Aristotle

Separates Form & Matter

Matter & Form are inseperable

Math as model for Pure Thought

Transcendental

Intuition over Logic

"Overcoming" the physical world

Grounds theories in Biology

Imminent

Logic as foundational

Discover the order of the world

Visual Culture

Liberty Leading the People

Eugène Delacroix

1830 CE | Oil on canvas

The Barricade (Memory of Civil War)

Ernest Meissonier

1850 CE

Oil on canvas

Liberty Leading the People (Romanticism)

The Barricade (Realism)

Mona Lisa

Leonardo da Vinci

c. 1503–1505 CE
Oil on wood

2’ 6 1/4” x 1’ 9”

Mona Lisa (Prado)
Workshop of Leonardo da Vinci | c. 1503-1516

Original Mona Lisa by Leonardo

Untitled
(I shop therefore I am)

Barbara Kruger

1987 CE

Untitled

Barbara Kruger

Date unknown (late 20th-century)

Untitled

Barbara Kruger

1987 CE

You're seeing less than half the picture

The Guerrilla Girls | 1989 CE

Guerrilla Girls wearing their signature Gorilla Masks

Do Women Have to be Naked to Get into the Met. Museum?

Guerrilla Girls

1989 CE

Applied Visual Studies:

John Berger

“To be naked is to be oneself.
To be nude is to be seen naked by others and yet not recognized for oneself. A naked body has to be seen as an object in order to become a nude.

(The sight of it as an object stimulates the use of it as an object.)

Nakedness reveals itself.

To be on display is to have the surface of one's own skin, the hairs of one's own body, turned into a disguise which, in that situation, can never be discarded.

The nude is condemned to never being naked. Nudity is a form of dress.”

Nudity is placed on display.

To be naked is to be without disguise.

John Berger, Ways of Seeing, 1972 CE

Sleeping Venus (a.k.a. The Dresden Venus)

Giorgione & Titian

c. 1510 CE | Oil on canvas

Venus of Urbino

Titian | 1538 CE | Oil on canvas

Examples of the "Venus Pudica" pose

Grande Odalisque

Ingres

1814 CE | Oil on canvas

Odalisque

Delcroix | 1825 CE | Oil on canvas

Odalisque

Delcroix

Grande Odalisque

Ingres

Olympia

Manet | c. 1863 CE | Oil on canvas

"Olympia" Destroys Convention

Olympia

Manet

Venus of Urbino

Titian

Portrait (Futago)

Yasumasa Morimura | 1988 CE | Photography

Sleeping Venus

Venus of Urbino

Portrait (Futago)

Olympia

Grande Odalisque

Odalisque

Visual Studies Intro Slides

By Jonathan Morgan

Visual Studies Intro Slides

Lone Star College, Prof. Morgan | Updated Fall 2024

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