Description

Fednot (Royal Federation of Belgian Notaries) supports firms by providing legal advice as well as advice on managing firms, IT solutions, training and information for the general public. It has a network of 1,200 firms, covering 1,500 notaries and 8,000 staff.

 

Who do you trust the most? Your doctor? Your dentist? Your lawyer? In the past, the notary was in the top 3 of confidential positions for many years. Comma helped Fednot regain this accessible image again.

 

Case

Fednot represents the interests of Belgian notaries. The umbrella association appealed to comma to bring the positive image of the notary as a personal advisor to the people again. Do you need advice? Then your notary will assist you with the right advice and support. And that at every important moment in your life.

 

In addition, comma helped with the brand strategy of the other brands as well. How de we position it? What’s the impact on the visual branding? How do we communicate each brand and its story to our target group?

 

www.fednot.be

FEDNOT BRANDING

FEDNOT BRANDS

BIDDIT BRANDING

ESTOX BRANDING

Description

Voka, the biggest Flemish network of enterprises, was established in 2004 as an alliance of the then eight Flemish Chambers of Commerce. As a network they unite more than 18.000 businesses representing 65% of the private employment and 70% of the added value in Flanders and Brussels.

 

Case

Plato and Bryo, two Voka networks, were previously profiled independently of each other. In addition, the operation was decentralized: 85 groups spread over 8 entities with 1300 participants per year. From now on, operations would be centralized. comma helped on a creative & strategical level in order to position Plato and Bryo on a strong way.

 

As a result, Plato, Bryo and Voka found a new balance in their brand relationship. Distinctive and mutually reinforcing. With the new, overarching visual style, a supporting platform was also developed for streamlined communication.

 

In line with this strategic and creative assignment we also provided the branding of 3 new brands: accelero, transition and welt.

 

www.voka.be

VOKA BRANDS

Description

Markant vzw is a network for ambitious women. They encourage women to be entrepreneurial in life and contribute to a sustainable and inclusive society by offering cultural, educational, connecting and socially oriented activities. Markant vzw has 3 brands: Markant, Best Pittig and Artemis. With a total of approximately 300 local branches of Markant and Best Pittig and 10 regional groups of Artemis, the organization is mainly represented in Flanders and Brussels.

 

Case

At the start of the corona period Markant vzw, the most active network for women with about 20,000 members, came by at comma, for a complete strategic exercise on the different brands: Markant, Best Pittig & Artemis. How do these brands compare to each other? What values ​​are associated with each brand? How do we see the future and how are we going to prevent the number of members from falling?

www.markantvzw.be

After an intense process with many workshops, both with management, volunteers, members & non-members, we identified the core ID of each brand with the aim of developing a clear non-profit organization structure. We did change the brand architecture of ‘Markant vzw” and as we speak are busy with developing new brands within a new structure.

 

Markant vzw stays the umbrella organization, Markant & Best Pittig become one brand. For Artemis we’re doing the whole visual rebranding.

 

MARKANT BRANDS

Description

GRITT is a group of hard-working and passionate technical experts that offer the talent and resources needed to tackle any technical challenge. Gritt outsources specialized technicians, engineering consultants and turnkey infrastructure projects. Gritt holds 3 other known brands: TEC, Logi-technic and ETA.

 

Case

With the idea to the roll-out one strong umbrella brand, comma sat around the table for an enlightening workshop in our 411 building. A workshop where, in addition to the separate values, strategy, distinguishing forces, … the strongest common denominators were sought. Perseverance, guts, passion and character were put forward as the four qualities needed to successfully complete the proposed future mission.

 

This new mission also included a new strong name with a lot of ambition. The choice was unanimous, Tec Alliance was renamed “Gritt”. Grit stands for perseverance: “To have grit means you have courage and show the strength of your character. A person with true grit has passion and perseverance. Goals are set and followed through. A person who works really hard to follow through on commitments has true grit.”

www.gritt.be

As an extension of a clearly defined positioning strategy, Gritt's new style, both verbally and visually, was designed by comma with one goal: to put a new brand on the market. We’re supporting the whole ‘change’ to one brand. On an internal level and external level. This switch will take 2 years.

Description

vzw Squatina, a close-knit brand of ambitious and passionate healthcare professionals, encompasses leading residential and care facilities that are firmly rooted in West Flanders. The group comprises 3 residential care centres and 2 assisted living facilities ('t Ponton, Engelendale, Haerlebout, Duinroos and De Zandhille), each with their own unique identity. With their clear focus on innovation, Squatina guarantees a dynamic and harmonious operation.

 

Case

In 2018, the non-profit organization requested comma, brand strategists to provide a new logo and identity for the group and its entities. With thorough expertise in the health care sector, we embarked on a path to market the group and each entity in a value-driven way. Founding itself on the shared ideology of the umbrella group, comma started a dialogue with each entity’s team about their own organizational strategy, communication strategy, distinctive characteristics and raison to exist. In co-creation and via many active strategic sessions, we mapped out all the divisions within the non-profit organization. The defined essence of the brands became our basis for the roll-out of a visual and verbal styling.

www.squatina.be

SQUATINA BRANDS

Description

Accent Jobs is a recruitment agency. It specializes in temporary agency work, recruitment & selection, services, and temporary employment.

 

Case

Accent Jobs has a lot of niche target groups and markets to cover. How do we reach the candidates? How do we reach the companies? And with which divisions and names do we communicate? Comma, brand strategists helped with the whole strategic case on a corporate level. Together with a marketing team of 25 people we defined the brand essence of Accent as such and zoomed in on each division. What’s the marketing focus and marketing plan of each division and how do we reach everyone as efficient as possible.

 

In co-creation we defined a strong positioning strategy, a marketing plan, zoomed in on the target group and defined a niche approach in order to develop new brands as well. After this strategic sessions we helped with strategy and branding of brands as NowJobs, GigHouse, Ctrl F, … With this strategy in mind, we manage all the media buying (tv, radio, print, …) as well.

www.accentjobs.be

Description

Go Scholengroep Impact is a West Flemish school group of community education with more than fifty institutions. More than ten thousand students follow different types of courses – from practical education to gymnasium. In addition, the school group counts more than two thousand employees.

 

Case

A couple of years ago, a consortium of schools called ‘Scholengroep 25 Brugge-Oostkust’ came knocking at the door of comma, brand strategists. Their challenge? They needed a strong corporate identity and a new meaningful name that conveys the shared vision of the different schools to all their stakeholders: pupils, teachers, parents and staff of the supporting services. comma started from the existing school group’s vision and set out to find shared common themes via online surveys. With the results, our creative team swiftly began to work on a new name, baseline, corporate house style, image creation, storytelling and website.

www.scholengroepimpact.be

With excellent results … the school group’s new name Impact and its new corporate identity are almost as impressive as the schools themselves. The main reason why the consortium chose comma as their partner is our strategic approach and our participatory methodology. At each milestone of the journey, we consulted with the school group’s communication team of directors and teachers.

 

Impact‘s story and growth did not stop at a new name and corporate identity. As an active, pluralistic and participatory organization, the group keeps changing. One example? Last year, they developed a new vision paper to optimize internal processes and human relations. Their baseline 'Schools that impress' is clearly right up their alley. comma remains their strategic partner and takes care of all the schools’ internal communication and positioning with the group.

Description

SYNTRA is the specialist in practical, trendy training courses for enterprising people who want to learn exactly what they need to get started with it. SYNTRA offers a total of about 200 apprenticeship courses and more than 500 entrepreneurial courses, divided into 28 sectors.

 

Case

Syntrum, the umbrella organization of all Syntra’s in Flanders, called on comma, brand strategists, for the preliminary phase to implement a complete customer intelligence & digital intelligence strategy. This with one goal: to strengthen and support the Syntra network in Flanders even more by setting up a uniform and long-term brand strategy.

 

After this full 6-month process, we were able to outline a strong overarching strategy to continue at the ‘Syntrum level’. After several strategic sessions, which also had a binding effect, with the various core teams of the individual Syntras, we wrote one clear story. A clear story that did outline the future proof vision of Syntrum. Every Syntra communicates on their own level but with a clear overarching strategy and goal in mind.

www.syntra.be

Description

BICS is a leading international communications enabler, one of the key global voice carriers and the leading provider of mobile data services worldwide. Their solutions are essential for supporting the modern lifestyle of today’s device-hungry consumer – from global mobile connectivity, seamless roaming experiences, fraud prevention and authentication, to global messaging and the Internet of Things.

 

Case

Belgacom International Carrier Services approached comma, to carry out a rebranding and positioning of the brand. We supported the whole process from strategy to implementing the new branding on an international level. From a rather ‘old fashioned’ Belgacom brand to a new and fresh international future-proof brand.

Description

Scholengroep GO Gent has 29 schools where 2300 professionals are working together. They motivate each other to offer the 15.000 students quality education and a warm, supportive living environment every day.

 

Case

Velleman develops smart and exciting solutions and offers innovative electronic products and services worldwide. With a product offering of more than 15.000 products, Velleman is present in more than 80 countries and supplying high quality and compliant products directly to professionals and retail organizations in Electronics and Do-It-Yourself.

www.tectura.be

BIDDIT BRANDING