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Introduction to Investment Banking
Key Functions
Learning Outcome(Slide2)
4
Connect functions to real-world financial activities
3
Recognize practical applications of IB services
2
Understand how each function supports businesses & investors
1
Identify the core functions of investment banking
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Max 6 Points for Summary & Min 4
“What Does the Bank Actually Do?”
Why Understanding Functions Matters?
Investment banking functions create:
Structure
Trust
Execution Efficiency
Capital Raising
Initial Public Offering (IPO)
Raising capital by issuing shares to the public
Debt Issuance
Raising funds through bonds/debt instruments
Private Placement
Selling securities to selected investors
Strategic Financial Advisory
Mergers
Combining companies for scale or efficiency
Acquisitions
One company purchasing another
Debt Restructuring
Reorganizing liabilities for financial stability
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Transition from Analogy to Technical Concept(Slide 5)
Core Concepts (Slide 6)
Core Concepts (Slide 7)
Core Concepts (.....Slide N-3)
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Introduction to Investment Banking key function
By Content ITV
