Content ITV PRO
This is Itvedant Content department
Social Media Marketing
Targeting
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Learning Outcome
6
Control default browser behavior using preventDefault()
5
Identify and use common mouse,keyboard,form and window events
4
Explain why addEventListener is preferred over onclick
3
Use addEventListener() and removeEventListener() correctly
2
Connect user actions to Javascript using event listeners
1
Explain what browser events are and why they exist
Choose cool, soft colors instead of vibrant colors
Max 6 Points for Summary & Min 4
Topic Name-Recall(Slide3)
Text
Hook/Story/Analogy(Slide 4)
Transition from Analogy to Technical Concept(Slide 5)
Github
Types of Targeting: Demographics
Focuses on personal traits to reach the most relevant audience and reduce wasted spend.
Types of Targeting: Demographics
Includes:
Location
Income
Age
Gender
Education
Example:
Baby products → Women (25–35, metro cities)
Behavioral Targeting
Targets users based on their online actions and intent.
Behavioral Targeting
Based on:
Example:
Retarget users who visited pricing page
Website visits
Time spent
Clicks / Add to cart
Purchase history
Interest-Based Targeting
Reaches users based on what they like and engage with.
Interest-Based Targeting
Categories:
Fashion
Finance
Tech
Sports / Fitness
Platforms provide detailed interest data for better targeting
Custom Audiences
Core Concepts (Slide 6)
Core Concepts (Slide 6)
Core Concepts (Slide 6)
Core Concepts (Slide 6)
Core Concepts (Slide 7)
Core Concepts (.....Slide N-3)
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Social Media Marketing - Targeting
By Content ITV
