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Marketing Fundamentals
STP
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Learning Outcome
6
Apply STP concept to real business examples
5
Understand how positioning changes the message
4
Decide which segment should be targeted
3
Identify different types of market segmentation
2
Understand why marketing cannot target everyone
1
Explain what STP stands for
Before STP: A Look at the Buyer Journey
Different buyers make different choies
Some buyers purchase based on:
Some on Need
Some on Budget
Some on Emotion
Some on Urgency
Before STP: A Look at the Buyer Journey
This Shows that
Every buyer follows a different journey before making a purchase decision
Not all customers think in the same way
Not all customers are ready to buy at the same time
Understanding STP Through a Simple Shoe Shop Example
A shopkeeper sells shoes.
Initially, He shows every type of shoe to every customer without understanding their need
Customers get confused and Sales are slow
Understanding STP Through a Simple Shoe Shop Example
He changes his strategy and starts asking customers about their needs before showing products
Are you a student or working professional?
Daily use or special occasion?
Budget range?
Transition from Analogy to Technical Concept(Slide 5)
Github
Core Concepts (Slide 6)
Core Concepts (Slide 7)
Core Concepts (.....Slide N-3)
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
DM: STP
By Content ITV
