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Digital Marketing Execution & Tools
Paid Ads Objective
Learning Outcome
6
Apply the ad objective flow in real scenarios
5
Understand Awareness, Consideration, and Conversion stages
4
Identify different types of ad objectives
3
Explain why ad objectives are important
2
Define ad objectives clearly
1
Understand what paid advertising is
Riya’s Journey to Understanding Paid Ads Objectives
Riya started a small handmade jewelry business
- She created beautiful designs
- But struggled to get customers.
One day, she decided to run ads.
At first, she ran ads saying: “Buy Now!”
- But no one bought anything.
- She felt frustrated.
Riya’s Journey to Understanding Paid Ads Objectives
Then she learned about Ad Objectives,
She changed her approach:
She ran ads showing her jewelry designs
Result:
People started noticing her brand
She ran ads asking people to visit her website
Result:
More visitors came
She ran ads offering discounts
Result:
People started buying
Within 2 months, her sales grew.
Riya’s Journey to Understanding Paid Ads Objectives
Riya realized:
“People don’t buy instantly—they move step by step.”
That’s the power of Paid Ads Objectives.
What is Paid Advertising ?
Paid advertising means paying platforms to show your ads to targeted users.
03
Targeted users see your ads
02
Platform shows your ad
01
You Pay The Platform
How it works ?
What are Ad Objectives
Ad objectives are the goals you set for your ad campaign
Example :
1.
Get More Website Visitor
Drive more people to your website
2.
Increase Sales
Encourage more purchase of your product
3.
Generate Leads
Collect contact information from potential customers
Importance of Ad Objectives
Targets the right audience
Saves money
Improves results
Helps platforms optimize ads
Types of Ad Objectives
Consideration
Conversion
Awareness
Awareness Objective
Goal: Make people aware of your brand
Examples
Brand Awareness
Reach
Build recognition and familiarity with your brand
Show your ad to the maximum number of peoples
Use When
New Business
Let people know your business exists
Create buzz and reach more people about your new product
New Product Launch
Consideration Objective
Goal: Make people interested and engaged
Example
Website Traffic
Video views
Drive more people to your website to learn more
Get more people to watch your videos
Enagement
Encourage likes,comments,
shares and interactions
Lead Generation
Collect contact information from potential customers
- Use When: You want users to interact
Conversion Objective
Examples
Purchase
Sign Up
Encourage people to buy your product
Get people to sign up for your website or service
Use When
You want Results sales
Goal: Get users to take action
App Install
Let people download and install your mobile app
Choosing the Right Objective
What is my Goal ?
Am I new or established?
Do I want visibility or sales?
ASK :
Examples of Ad Objectives
Business: Online Shoe Store
Consideration
Show product videos
Conversion
Offer discount to buy
Awareness
Show ads about brand
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Quiz
Which objective is used to increase brand visibility?
A. Conversion
B. Awareness
C. Sales
D. Leads
Quiz
Which objective is used to increase brand visibility?
A. Conversion
B. Awareness
C. Sales
D. Leads
Digital Marketing Execution & Tools : Paid Ads Objective
By Content ITV
