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Social Media Marketing
Engagement
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Learning Outcome
5
Measuring Engagement Status
4
Interactive Content Strategies
3
Community Management
2
Algorithm & Engagement Signals
1
What is Engagement ?
Topic Name-Recall(Slide3)
Text
The Shop That People Walked Past
Ravi owned a small clothing shop called “Ravi’s Collection” in a busy market.
Every day, hundreds of people walked past his store.
The Shop That People Walked Past
He noticed:
Ravi kept wondering,
"If people can see my shop... why aren’t they coming in?"
People looked at his clothes
Some even slowed down
But very few actually entered
The Shop That People Walked Past
Right opposite his store was another shop called “Style Street.”
The owner, Aman, did things differently:
Asked simple questions
Had quick, friendly conversations
He greeted people with a smile
Showed options based on their interest
The Shop That People Walked Past
Because of this...
People didn’t just walk past Style Street —
they stopped, interacted, and walked in.
The Shop That People Walked Past
Ravi observed this carefully.
The next day, he tried something new:
He started greeting customers
Asked questions
Engaged in small conversations
Transition from Analogy to Technical Concept(Slide 5)
Github
Core Concepts (Slide 6)
Core Concepts (Slide 7)
Core Concepts (.....Slide N-3)
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Social Media Marketing - Engagement
By Content ITV
