Logo Design Using Canva

Welcome back, Digital Marketing Executive!

Great job completing the first task.
You now understand where to market.

But a real Digital Marketer doesn’t stop there…

The next step is understanding how to use these channels effectively. Because in Digital Marketing…

Knowing channels is not enough. If you don’t know how to use them. You won’t get results

Now it’s time to move into visual branding Because before running ads or posting content...Your brand needs a strong identity and the first step to that is: Designing a Logo 

Topic : Designing with Canva   

1) Logo Designing

2) Instagram Ad Creative 

Objective :

Learn how to design a professional logo using Canva by understanding:

• Brand identity
• Colors & fonts
• Visual representation

Let us learn this through a case study of the Savannah logo

1

Choose Logo Style

Go to Canva → Search “Restaurant Logo”

 Select a style:

• Minimal

• Elegant

• Icon-based

• Typography-based

 Example:
Savannah chooses a minimal elegant logo

2

Select Colors

Choose colors based on brand personality:

• Green → Fresh / Natural

• Gold → Premium

• Brown → Food / Warmth

Example: Savannah uses Green + Gold for a premium feel

3

Choose Fonts

Font defines tone:

• Serif → Premium / classy

• Sans-serif → Modern / clean

• Script → Creative / stylish

Example:
Savannah uses a clean serif font

4

Add Icon or Symbol

 Choose relevant visuals:

• Food icon

• Leaf (freshness)

• Cutlery

Example:
Savannah uses a minimal leaf + fork icon

Activity

Now it’s your turn:

•  Create a logo for Spice Garden using Canva

Follow these steps:

• Define brand personality (traditional / spicy / family restaurant)

• Choose colors (warm tones like red, orange, yellow)

• Select font style

•  

• Add a relevant icon (spices, leaf, flame, etc.)

• 1 Logo design

•  Final Output:

Congratulations!

You have successfully completed the Logo Design Using Canva

What You Learned :

• Importance of visual branding

• How colors, fonts, and icons define a brand

• Practical skill of creating logos using Canva.

Checkpoint