BiteBox Project Onboarding

Welcome to your first day as a Digital Marketing Executive.

You are now working on a real client — Spice Garden Restaurant 

Before you start promoting the restaurant, I want you to think like a marketer.

We will go step by step. Just follow along.

About the Client: Spice Garden

The client owns a restaurant called Spice Garden.
They want to:

• Attract more customers

• Increase sales

• Build a strong brand presence.

​As a Digital Marketing Executive, your first step is NOT promotion…
It is understanding marketing and the market clearly.

Topic : Introduction of Marketing

1) What is meant by Marketing

2) Types of Marketing (Traditional & Digital)

3)  Types of Market (B2C & B2B)

4) Market Segments (Luxury & Mass Market)

Think like a marketer.

What are the different ways Spice Garden can promote itself?

Understand the Business

 Think:

• What does the business sell?

• Who are the customers?

1. Look at the business (Spice Garden)  

2. Identify what they sell (food, service)

3. Think who visits (students, families, office people)

Think Like a Customer

 Ask yourself:

Brainstorm Ideas

• What would attract me?

• Why would I visit this restaurant?

1. Imagine you are the customer

2. Ask what attracts you (offers, food, ambience)

3. Think why you would visit/order

Think of different ways to promote:
No right or wrong ideas

Cover Both Types

1. Start listing all ideas that come to mind

2. Don’t judge or filter ideas

3. Think of different promotion ways

Include:

• Traditional (flyers, banners)

• Digital (social media, ads)

1. Think of offline methods (flyers, banners)

2. Think of online methods (Instagram, ads)

3. Mix both types in your ideas

Write 5 Activities

Example:

• Social media posts

• Festival offers

• Flyers

• Influencer promotion

• Google ads

1. Select your best ideas

2. Write at least 5 activities

3. Keep each point short (1 line)

Spice Garden wants to attract the right customers, not just more customers

As a Marketing Executive, your goal is to identify the right audience.

Because:
- Not all customers are the same
- Different customers need different strategies

Identify Customers

Understand the Business Context

Start by thinking practically:

- Who usually visits a restaurant?

Now observe the dataset carefully:

• Look at group sizes

• Notice order patterns

• Identify frequent vs bulk orders

Insight Tip:

 Large group sizes often indicate:

• Corporate bookings

• Event organizers

Example:
You may notice companies like Event Co Pvt. Ltd placing bulk orders.

Define Customer Segments

Now think like a Digital marketer.
Identify different types of customers based on behavior and needs

Consider:

• Families
• College students
• Office employees
• Couples
• Event organizers

Classify Customers

Identify Customer Nature

Ask a simple question to your yourself:
Is the customer an individual or an organization?

• Individual → B2C (Business to Consumer)
• Organization → B2B (Business to Business)

Categorize Customer Groups

Now divide your customers into two categories:

Market Segmentation

Understand Market Categories

Evaluate the Business Position

There are two key market types:

• Luxury Market → Premium pricing, exclusive audience

• Mass Market → Affordable pricing, wide audience

Now analyze Spice Garden:

Ask yourself:

• Is it affordable or high-end?
• Who usually visits this restaurant?

Typical audience:

• Students
• Families
• Office employees

Select the Market Type & Justify

• Select one (Luxury or Mass)

• Write 1–2 lines explaining why

Activity

• Study the dataset carefully (focus on group size, order value, and occasion)

• Identify patterns in customer behavior

• Based on your analysis, list 4–5 different customer types

Activity 1 : Identify Customers

• Take the customer types you identified

• Classify them into:

  1. B2C (individual customers)

  2. B2B (business customers)

• Ensure your classification is based on whether the customer is a person or an organization

Activity 2: Classify Customers

Activity 3: Market Segmentation

• Analyze the overall dataset (pricing and customer types)

• Decide whether the business falls under:

  1. Luxury Market or

  2. Mass Market

• Write a 1–2 line explanation supporting your decision

Congratulations! 

You have successfully completed the Customer & Market Discovery Lab 

In this lab, you: Learned how to think like a marketer, Identified different marketing activities, Understood customer types, Classified customers into B2C & B2B, Performed market segmentation

You have now built a strong foundation for creating effective marketing strategies.​

Topic : Research & Branding

1) Competitor Research
2) SWOT Analysis
3) 4Ps & 7Ps of Marketing
4) Branding

Topic : Working with a Text and Listin HTML

1) Power of HTML text tags
2) Customizing your style with CSS
3) Listing it right using HTML
4) HTML Link up , attributes of tag, block vs inline elements

Text box Width : 887
Business Scenario, Pre-lab Preparation, Next-lab Preparation, Task, Activity, Checkpoint : 90%.
Steps : 1,2,3 [Sub Steps - a,b,c]
Normal Text, Topic Name : 80%
Subtopic : 70%
Code Box font Size : 16px