IALEFI Podcast

Initial Marketing and Structural Brief

IALEFI Podcast

Initial Marketing and Structural Brief

• Establish a Value Proposition for the show (The Hook)

• Name Development

• Show Logo/Thumbnail

Episode Structure/Show Length

Produce Intro/Donut Spot/Outro

Determine Show Frequency

IALEFI Podcast

Initial Marketing and Structural Brief

Example:

• [Intro]: Welcome, introduce yourself, your guest, and the episode’s topic.
• [Guest Background]: Briefly explain why the guest is relevant or exciting.
• [Core Questions]:
  1. Start with an icebreaker or background questions.
  2. Move into the core topics or challenges the guest can address.
  3. Wrap up with reflective or action-oriented questions.
• [Outro]: Thank the guest, recap the key points, and add a call to action.

IALEFI Podcast

Initial Marketing and Structural Brief

• Identify Guest

• Develop an Outline Script Specific to that guest

• Share the Script with the Host & Guest before recording

• Set recording date

• Record show

• Edit show

• Post to Apple, Spotify etc.

• Post video recording to YouTube

• Post video segments as social posts