Everyone judges a book by its cover.

They should.

Content is king... but the castle is crowded.

The audience, particularly millennials, is tremendously discerning.

So even with the best content on the planet...

Video is a shell game.

You're not sure who is watching your video.

Or where. 

So you do your best to keep up with best practices, trends, and metrics. 

All while trying to stand out from a crowd. 

Editor

Taylor Swift Talks Googling Herself, Which Celebrity's Closet She'd Raid, and the Bravest Thing She's Ever Done

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73 Questions With Taylor Swift

Taylor Swift Welcomes Us Into Her Home

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