16900 Foothill Blvd, Fontana, CA 92335, United States

October 2024

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Circle K
Fontana, CA

CONTENTS

OBJECTIVE

METHODOLOGY - BIG DATA ANALYTICS

LOCATION & SPATIAL CONTEXT

• Location & Trade Area

• Work - Daytime Locations

• Home - Nighttime Weekend Locations

• Distance Travelled by Customer

• Accessibility (Access & Exit Routes)

• Customer Demographic Profile

• Visitation Pattern - Day of Week

• Visitation Pattern - Time of Day

CUSTOMER PROFILE & VISITATION PATTERNS

KEY TAKEAWAYS

CONTACT

This document serves as a practical example of a Level 1 Report. It can be tailored in several ways (Level 2+) to incorporate additional variables or to broaden the coverage area. Moreover, we can facilitate comparisons between locations, including those of competitors, among other scenarios. Ultimately, we can conduct a comprehensive Geomarketing Report/Study of your entire network of stores to identify optimal expansion opportunities and drive growth through targeted, data-driven advertising.

OBJETIVE

Circle K (Convenience Store)

(Fontana, California)

LOCATION INTELLIGENCE REPORT

(Single Store - LIR Level 1)

Acquire insights that will assist Circle K in comprehending and visualizing its trade area and Zone of Influence from a Geographic Business Intelligence perspective.

A proprietary Location Intelligence Report designed by GBI Experts, that harvests insights from BIG DATA ANALYTICS.

2910

6848

UNIQUE VISITORS

VISITS COUNT

Analysis Timeframe: September, 2023 – September, 2024 (12 months sample)

Research Location: 16900 Foothill Blvd, Fontana, CA 92335, United States 

27.5% Recurrent Visitors

10.82% - 2 visits

16.71% - 3 or more visits

Map Layers

Utilize the "Map Layers" button located in the upper right corner to activate and view each map layer.
Distance Rings (1 mile & 3 miles), Drive Time Zones (5 minutes, 10 minutes), and a Trade Area derived from big data analysis.
Trade Area: The geographic area from which the majority of customers (over 70%) originate.

Location & Trade Area

All maps and graphs are generated in real-time; kindly allow a few moments for them to load.

The most probable work location of customers, determined through historical mobile device data.
The daytime locations most frequently visited by customers.

Work - Daytime Locations

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The most probable residential location of customers, as determined by historical mobile device data.
The locations most commonly frequented by customers during nighttime and weekends.

Residence - Nighttime & Weekend Locations

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Distance Traveled by customers from their residences as well as from their workplace locations.
Utilize the buttons located in the upper left corner to display the graphs pertaining to either Home or Workplace.

Distance Travelled by Customers

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Gain a comprehensive understanding of your customers' journey.

What pathways do your customers utilize to reach or access your establishment?

Accessibility | Access Routes

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Understand the journey of your clientele.

 What routes do your clients undertake upon leaving your establishment?

Accessibility | Exit Routes

All maps and graphs are generated in real-time; kindly allow a few moments for them to load.

Visitation Pattern | Day of Week

All maps and graphs are generated in real-time; kindly allow a few moments for them to load.

Visitation Pattern | Day of Week

All maps and graphs are generated in real-time; kindly allow a few moments for them to load.

Visitation Pattern | Time of Day

All maps and graphs are generated in real-time; kindly allow a few moments for them to load.

This Circle K is located on the Historical Route 66 in Fontana, California with north access from Sierra Ave. with 2 densely populated areas, its proximity to high speed road calls for directional signaling and allows a greater reach and extended geographical coverage.

The location has a “regional nature”, its trade area covers 28,2 sq. miles with a larger maximum coverage area, which surpasses the 5-mile radius because of its Connectivity to the road network allowing a greater “Accessibility” to the site.

One key characteristic, that should be exploited is the densely populated areas with a diverse age group composition inside the current trade area.  Recommendation: execute a Geomarketing Study to determine exact numbers to each population target segment and living areas.

Detected 3 primary expansion areas, within the 5-mile radius and within a 15-minute travel time. Other customer attraction areas can be observed with the Daytime and Nighttime location maps.  
Plus, its central locality (connecting Bayamón, Guaynabo and San Juan) allows it to have an increased attraction power for customers in the trade area from almost all cardinal directions.

Based on Distance travelled by customers from HOME, we confirm the “Regional Nature” of the location. We found that 43% of the customers travel from 4 to 10 miles. 35,6% are from within 3 miles of the site and approximately 80% live within 10-miles of  travel distance.

KEY

TAKEAWAYS

Let us give you, that

competitive advantage.

Unleash the power of

geospatial intelligence.

gbiexperts.com

+506 8810-8622 info@gbiexperts.com

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