September 2022

Gala Foods Supermarket

(664 Main St., Worcester, MA 01608)

CONTENTS

OBJECTIVE

METHODOLOGY - BIG DATA ANALYTICS

LOCATION & SPATIAL CONTEXT

• Location & Trade Area

• Work - Daytime Locations

• Home - Nighttime Weekend locations

• Distance Travelled by Customer

• Accessibility (Access & Exit Routes)

• Customer Demographic Profile

• Visitation Pattern - Day of Week

• Visitation Pattern - Time of Day

CUSTOMER PROFILE & VISITATION PATTERNS

KEY TAKEAWAYS

CONTACT

Gala Foods

Supermarket

OBJECTIVE

Gather insights that will help Aurora Grocery Group & Gala Foods Supermarket understand and visualize its target market from a (Geographic) Business Intelligence perspective.

GALA FOODS SUPERMARKET

(Worcester, MA)

LOCATION INTELLIGENCE REPORT

A proprietary Location Intelligence Report designed by GBI Experts, that harvests insights from BIG DATA ANALYTICS.

Big data: Information derived from a sample of visitor's devices identified at the study location.

2086

8552

UNIQUE VISITORS

VISITS COUNT

Analysis Timeframe: Aug, 2021 – Aug, 2022 (12 months sample)

Study Location: 664 Main St., Worcester, MA 01608

Use the "View Map Layers" button on the upper right corner, to activate and view each map layer.
Distance Rings (1.5km. 3km. 5km.), Drive Time Zones (5 min., 10 min. 15 min.)  and a Trade Area derived from Big Data analysis.
Trade Area: Geographic area from where most customers (over +75%) come from.

Location & Trade Area

View Map Layers

Customers' most likely work location, based on historical mobile device data.
Customers' most frequented daytime locations.

Work - Daytime Locations

Customers' most likely residence location, based on historical mobile device data.
Customers' most frequented nighttime and weekend locations.

Residence - Nighttime & Weekend Locations

Distance Travelled by your customers from Home as well from Workplace locations.
Use the buttons in the upper left corner, to display the graphs from Home or Workplace.

Distance Travelled by Customers

Understand your customers' journey!

Which routes does your customer use to come to or access your location?

Accessibility | Access Routes

Understand your customers' journey!

 Which routes does your customer use to leave your location?

Accessibility | Exit Routes

Key characteristics of your customer base and useful insights from your market composition.

Customer Demographic Profile

On which days should offers be promote to increase foot traffic?

Visitation Pattern | Day of Week

Improve Staff hours? When would you need to place attention on Customer Service or Cashier personnel?

Visitation Pattern | Time of Day

KEY

TAKEAWAYS

Salus Clinic is located near Road 177 which connects Bayamón and Guaynabo, 2 densely populated areas, its proximityto high speed road calls for directional signaling and allows a greater reach and extended geographical coverage.

The location has a “regional nature”, its trade area covers 28,2 sq. miles with a larger maximum coverage area, which surpasses the 5-mile radius because of its Connectivity to the road network allowing a greater “Accessibility” to the site.

One key characteristic, that should be exploited is the densely populated areas with a diverse age group composition inside the current trade area.  Recommendation: execute a Geomarketing Study to determine exact numbers to each population target segment and living areas.

Detected 3 primary expansion areas, within the 5-mile radius and within a 15-minute travel time. Other customer attraction areas can be observed with the Daytime and Nighttime location maps.  
Plus, its central locality (connecting Bayamón, Guaynabo and San Juan) allows it to have an increased attraction power for customers in the trade area from almost all cardinal directions.

Based on Distance travelled by customers from HOME, we confirm the “Regional Nature” of the location. We found that 43% of the customers travel from 4 to 10 miles. 35,6% are from within 3 miles of the site and approximately 80% live within 10-miles of  travel distance.

Every Location Intelligence Report has its own tailor-made  "Key Takeaways" from the data analysis.

Let us give you, that

competitive advantage.

Unleash the power of

geospatial intelligence.

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+506 8810-8622 info@gbiexperts.com

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