Content
Brief
audience behaviour
digital Marketing
website
Social Media
Digital Insight
competitor quick look
brief
Client Brief
"This proposal aims to focus on the strategic implementation of La Donuteria's launch in the United Arab Emirates." We will be looking into the aspects of content design, digital marketing and its implementation, and website design for the region.
audience behaviour
Attention span
We will be focusing on attention grabbing short content which will give an impactful start to kick off the launch campaign
Emotional
resonance
Relevance
USer Behaviour
This can be achieved through humor,colors, environment and type of shooting style. A dynamic shooting style can generate excitment to the viewers which will in term lead to happy customerThe concept needs to be relevant to our target audience
digital insights
Important Digital Insights about UAE Market
There were 10.1 million internet users in the United Arab Emirates in January 2023.
Gender Insights
Age range insights
Where to start ???
31.1 percent of the United Arab Emirates’s population is female, while 68.9 percent of the population is male.
-
30.2 percent of the UAE’s population is between the ages of 25 and 34. -
22.7 percent of the UAE’s population is between the ages of 35 and 44. -
12.1 percent of the UAE’s population is between the ages of 45 and 54.
The total population is 10.2 Million
digital insights
unique selling points
exclusive donut recipes developed by an international team of pastry chefs and master bakers in London.
We make our own fillings and delicious cremes
Freshly baked donuts everyday
offer a growing selection of delicious dairy-free donuts. Veeeggaaann !!!
We prepare freshly roasted specialty coffee tailor made for us by a well-known roastery from the “capital of the coffee world” – in Trieste, Italy.
well, gym goer ?? need to keep in check of those calories. A range of low calorie donuts is just what you need.
digital insights
main target customers
Locals
europeans
competitor quick look
website
tiktok
1193 followers
20.8K Likes
41.4K followers
306 posts
from Sept 6 2021
5 Branches in total
competitor quick look
website
24.2K followers
652 posts
from jan 21 2017
8 Branches in total
Social media
mOODBOARD FOR POSTS
mOODBOARD FOR POSTS
mOODBOARD FOR videos
click to play
Digital marketing
Campaign objective
Campaign objective
Create awareness
using social media
Acquire new clients across the target location
Consistent content publishing on socialmedia
Increase the awareness and word-of-mouth
Build Relationships with key target audience
Digital marketing
Campaign objective
Phase 1 – Build
-
Optimize all social media profiles – cover and profile images, descriptions
-
Publish a range of posts across platforms with performance reviewed on a fortnightly basis
-
Paid ads to spread awareness and acquire audiences
-
Youtube Paid Ads - Awareness Campaign & Aquire new Audience
Google Display Ads - Awareness Campaign & Aquire new Audience
Meta Campaigns - Awareness Campaign & Aquire new Audience
Local SEO by adding images and reviews to the GMB Profile
-
Focus on providing rich content on a regular basis to the target audience
-
Use video snippets, text-based videos, and short testimonials to increase engagement (providedby 9Tstudio team)
-
Adopt a campaign-first approach to drive engagement and visibility on social media.
-
Retargeting Ads from previous campaigns
Phase 2 – Expand
Launch campaign Plan
Digital MArketing
Build anticipation with teasers:
Prior to the official launch, create a series of teaser posts, videos, or graphics to pique curiosity and build anticipation among the target audience. captivating captions and visually appealing content to grab attention.
click to play
Launch Plan
Digital MArketing
Leverage of pages and food blogs:
Collaborating with food pages and food blogs that have a solid following and align with our brand values. They will promote our brand to their audience, increasing our reach and credibility.
Digital MArketing
Engage with your audience:
Actively respond to comments, messages, and mentions from the audience. Encourage conversations, ask questions, and seek feedback. Building a community around the brand that will foster loyalty and advocacy.
Run contests and giveaways:
Organize contests and giveaways to encourage user participation and generate excitement. Offer incentives such as exclusive discounts, free products, or branded merchandise in exchange for social media engagement, shares etc.
Digital MArketing
The website can be done in two different ways :
Website
custom
Website
custom
Plugin based development (charges per plugin)
One time charges for all development and integration.
Multi branch requires extra cost and difficult for maintenance.
Multi branch can be integrated and managed easily.
Less development complexity butdifficult for customisation.
Theme can be chosen independently.
Set of themes which is provided byshoplift can only be used.
Web Cost Estimation:
Everything is one time charge (Exceptserver, domain and support [949 AEDper year]
cost AED 10,000
Web+App Cost Estimation: AED 14,500
Contains User interface, Admin Panel,Delivery Panel.
Development is complex but can be customised as per user needs.
Shopify Cost Estimation:
92$/ monthly + Plugins Installed
+ AED 7000 (Dev. Cost)
Also we may need advanced package if multiple branches needs to beadded.
The Shopify charges are as per above. For the larger business requirement, we may need to choose an advanced package which is 399$ per month. Which is a high cost when forecasted for the long term. Also, we are restricted to using a set of provided plugins, components, and themes.
If the plan is to implement a mobile app in the future, a Shopify-based website will cause the uniformity of the mobile app and web platform. Since we chose the theme for a custom website, it can be aligned easily with the mobile app theme.
Ad campaigns
google display ads
youtube ads
Meta Campaigns
qoutation
Campaign Management
meta campaign handling
google display campaign
youtube campaign
gmb management
cost(AED)
1200.00
total
AED1200.0
BUDGET PLANNING
-
Google Display Ads : 500 AED - 900 AED (10-15 Days/month)
-
Youtube Video Ads : 600 AED - 1000 AED (15-30 Days/month
-
Meta Campaigns : 1500 AED - 3000 AED (10 Days *3/month)
ACTIVITY
DESCRIPTION
QTY
RATE
AMOUNT
MARKETING
SOCIAL MEDIA CONTENT
Monthly:
- Page Setup & Management across
social platforms
(Meta & Tiktok)
- Content Calendar
- Copy Writing
- Hashtag Optimisation
- Social Media Promotion
- Monthly report
1
6,OOO.00
6,OOO.00
- 16 Posts monthly
- 6 reels monthly (2 days shoot)
- 30 original stories monthly (plus re-sharing tagged
stories)
1
12,OOO.00
18,OOO.00
SUBTOTAL
VAT VALUE
900.00
TOTAL
AED 18,900.00
12,OOO.00
GRACIAS
la donutaria
By info9tstudio
