Zoo Midland Interactive Concept

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THE CHALLENGE

Today’s visitors expect more than static exhibits.

According to Blooloop, 67% of Gen Z and Millennial visitors say interactive experiences are more memorable than passive ones.
Studies show that guests engage up to 6x longer with immersive exhibits.
Return visits are low: the AZA reports that the average zoo visitor only returns once every 2.8 years.
Families are craving experiences that combine education, entertainment, and agency.

We can redefine what a day at the zoo looks like.

Create a layered experience that adds interaction and exploration on top of traditional exhibits.
Tap into the trend of gamified family outings (e.g., Disney’s MagicBand+, Universal’s Mario Band).
Offer a reason to visit again, and again — with evolving quests and unlockables.
Introduce a new revenue stream through upgraded ticketing and merchandise.

Introduces...

An interactive adventure that turns your zoo visit into a game.

ZooM Quest is an RFID-based experience layered over your zoo visit.
It begins with purchasing a ZooM Band (slap bracelet with RFID) at the gift shop.
Each guest activates their band in the free ZooM App and begins their first Quest.
Families explore the park, scanning checkpoints, finding clues, and unlocking rewards.
Every Quest completed earns a digital badge, physical collectible coin, or in-app reward.

Race a fast animal (track and field) or horse racing concept, stepper motor activated by button press
Beat a drum to mimic the stomping of an animal (donkey konga)
Play a song to mimic an animal or bird song. (Keys on a keyboard concept) or make a whistle noise or sing to the pitch of the birdsong
Paint a picture to mimic a nest or habitat
Draw or connect the dots to create an animals path (nibbler arcade)
Centipede on a large screen at the reptile area
Giraffe jump, touch the neck (high jump of the day)
Lorikeet game (speed color the lorikeet)

Keep guests coming back with new reasons to play.

Rotate seasonal quests (e.g., “Spring Safari,” “Spooky Search,” “Winter Eyes”)
Drop new storylines and location-specific puzzles
Offer group or family quests that require teamwork
Unlock achievement-based rewards — encourage completionism
Reward return visits with exclusive Band accessories or in-app bonuses

This is more than a one-time game — it’s a platform.

Merchandising:
- ZooM Band accessories (clip-ons, coins, band skins)
- Quest-themed plush toys or exclusive merch drops
- Custom souvenir photos at checkpoints
- Scannable info for animal facts, videos, feeding times
- Tie-ins to education (STEM-based challenges)

Group Quests:
- School group modes
- Birthday or private party quests
- Corporate or sponsor-based team games

An interactive adventure that turns your zoo visit into a game

By joeaylor