Data storytelling

Eyeon

How to make impactful data messages

30 October 2017

@maartenzam

Once upon a time...

            "As knowledge increases amongst mankind, and transactions multiply, it becomes more and more desirable to abbreviate and facilitate the modes of conveying information from one person to another, and from one individual to the many."
        

William Playfair, 1786

            "Everything that can be expressed in numbers can be represented by lines."
        

John Playfair

There's more than just bars and lines

Dutch Dataviz

Data storytelling

Storytelling?

2016

  • Globally, 0,99°C warmer than mid-20th century
  • Hottest year on record since 1880
  • 3 consecutive years set record
  • Record low sea ice levels

Stories are everywhere

Paintings, newspapers, games, novels, papers, fairytales, television, sports, religion, advertisement, theater, politics, science, poetry, manuals, ...

Through stories, we

Learn

Understand

Remember

Convey ideas

How?

Setting

Character

Event: cause and effect

Sensemaking

 

Connect with the audience

Take aways: storytelling

What is the story in your data?

Connect with your audience

Build it up:

Context, character, cause & effect

Sensemaking

Take aways: visualization

Go further than bars and lines

Choose charts appropriately

Guide your readers:

Annotate your charts

Use color wisely

Start telling the story with the title

Thanks!

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