Learning Objectives

B1: Social media planning processes:

Processes to consider when planning the potential use of social media in a business, including:

• the specific business requirements
• content planning and publishing
• developing online communities
• enforcing social media policies

B2: Business Requirements:

• Working with a client to set requirements for the use of social media and the potential benefits for the business when compared to traditional promotion methods.
• Establishing timescales and responsibilities for the use of social media within a business.
• Identifying success criteria for the use of social media within a business.
• Selection of social media websites to use by matching site profiles to requirements in terms of business use of social media.
• Identifying targets for the use of social media, number of followers, 'likes' and shares.

Introduction

We will be looking into creating a business plan for MadBird. 

Business Aims

The aims of a business are overall long-term targets or goals that ensure a business is successful. 

Why use social media? 

How can the business improve?

Introducing the Macintosh

Apple Park

Which social media will be best to promote your company?

• Benefits and disadvantages of each social media platform.    

• Evaluate why you chose certain social media platforms.            

What are you planning to do? 

1. Will you have a constant brand theme across social media? 
2. Will you have a theme across the posts?
3. Will you have the same bio in each of your social media?

Speaking to the Client

What does the client want from you when posting about their business? 

What benefits can be gained from using social media?

Best time to post

What is the best day of the week to post on social media?

What time of day is best to post? 

When is the best time of day to plan your next post? 

Targets

What are your targets for posting online? 

Are you aiming to get as many followers as possible? 

Are you aiming to get as many likes as possible? 

Are you aiming to get as many profile visits as possible?