at AppNation 2016
@chingmei
100+ Million Downloads
Top 10 Photo/Video App
WHAT is PicCollage?
WHO loves PicCollage?
80% Female
Median age 24
US, UK, Japan
WHY We Love PicCollage
★
★
★
★
★
600,000+ five star reviews!
HOW? Create value.
Templates
Grids
Stickers
Backgrounds
Web Images & Gifs
Print
People use
PicCollage to...
Capture Moments
Help with Businesses
Express themselves & create art
Learn & Educate
Create Outfits
Make Wallpapers
Print!
[Print] Things We Tried, Lessons Learned
2011-2013
Sincerely's Postcard service (Ship API)
=> low margins, required login
2014-2015
Direct partnership with print fulfillment company
=> print fulfillment company did not handle user interface, customer support, etc.
2015-current
Print and Ship (Kite SDK + PhotoBox fulfillment)
Print from Home (HP Mobile Print SDK)
=> so far so good! :)
Print from Home
iOS built-in interface
HP Mobile Print interface
Print at Home
Filling a Demand
- Purple line denotes pages printed from top layer button
- Blue line denotes pages printed from lower layer button
Print Peak Usage (Nov)
Daily Active Usage (iOS)
Print Pages (iOS)
Retention
Day 7 retention 2x higher* for users who print
Day 7 retention 1.5x for users who share to FB/Instagram
* based on a 0.9% sampling rate from Dec 9 to Jan 4
Next steps?
Boost Android print
Combine Print from Home & Ship products
Design-sharing community for print products
(e.g., Minted, Threadless, RedBubble)
PicCollage at AppNation
By piccollage
