文化創意
A startup needs to
imagine the future.
A startup needs to
create the future.
Art Science
Art Science
Literature, Music, ... Engineering, Math, ...
Expression Fact-finding
Creative Deductive
Emotional Analytical
Many answers One correct answer
Each work is unique Reproducible results
Each work is unique Reproducible results
Which one is needed for startups?
Art + Science
Stan Shih, smile curve
Old model: ODM
Intel/Microsoft => Quanta => Dell
Apple => Foxconn => Apple
New model: direct to user
Software Startup => App Store
Hardware Startup => User Funding
A startup needs both:
art & science
creativity & engineering
culture & technology
PicCollage
Launched in 2011 during 500 Startups accelerator
We had worked at big companies on
uninteresting projects that didn't get directly used.
Make something that
lots of people will use.
Don't be boring.
First version of PicCollage
US Rankings
Daily Active Users
Early entry into the app market
Catch the wave
Enter a promising market very early and grow with it...
150 million installs!
100% Organic Downloads
Localized to 12 languages.
Top photo app around the world!
WHO LOVES PICCOLLAGE?
Building a Creative Product
1. Start with WHY
2. Build for users
3. Creative Team
Example:
Acer vs. Apple
Acer
What? Cheaper computers.
How? By lowering costs.
Why? To sell more.
Apple
Why? Think different.
How? Build user-friendly
beautiful products.
What? Computers. Phones.
"People don't buy what you do,
they buy WHY you do it."
- Simon Sinek
Make the WORLD more
FUN and CREATIVE
Make it easy for people to be
creative with photos and videos
Top mobile photo app for iOS/Android.
Sell stickers and backgrounds to let people be more creative.
BRANDED CONTENT
2. Build for users.
Talk to your users
Design Thinking
Brainstorming
Personas
Lightweight prototypes
User Interviews
Analytics
Talk with users online and in person.
3. Team
Fun, Creative and International
Team of 24 full-time based in SF, LA and Taipei.
(product, operations, design, dev, BD, community)
Investors: 500 Startups, Floodgate, Freestyle, Quest and other Silicon Valley investors.
What we believe:
* Be proactive, not reactive
* Open communication
* Always be learning
* Win as a Team
Jazz Band
Creativity is the Future:
Art + science
Start with WHY.
Build for users.
Fun, creative and
international team.
Rock the future!
Rock The Future
By piccollage
