Seok Chae Yoon
Target
Customer:
Youngsters
Xiaomi
Quality Products
with Affordable Price
Quality Smartphone
Affordable Price
- listens to customer's opinions
- updates MUI every week
- small product portfolio
- longer average selling time per device
- online retail channels
- buzz marketing; lowered marketing cost
Customer
Suppliers
Small Portfolio
Longer Selling Time
- Average selling time: 265 days
- Xiaomi: 2 years
- Maintaining same sourcing channels
Lowered component costs
Higher margins
Lowered Price
"Hardware is just a platform to run services.
It's the services that eventually bring in revenue."
Agent Pricing Strategy
- Software (MUI)
Product
+ "services"
- Internet Services: e-commerce, mobile messanger
"MIUI" System
- Loyal customers made by buzz marketing through SNS
Communication Channel
- Users freely communicate with Xiaomi through SNS
Software
App Store
"Locked-in"
By shows
