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pitch perfect
Tools and Tricks of the Tech Talk Trade
Ashley Williams
rule #1:
tell a story
who are your users?
and what is their world like?
Talk about people; you aren't making a product for robots.
Explain who your users are; no software is good for "everyone"... so be specific!
Know what your users care about; demonstrating that you have a deep knowledge of your users' experience makes you an authority on how to help them.
what problem are you solving?
and why is it an important problem to solve?
Your software should solve a problem for your users; describe that problem.
Not all problems are worth solving. Is yours? Why?
why should this problem
be solved by software?
-/-
why should it be solved
by *your* software?
tell a story
Start at the beginning.
Focus on people.
You're solving problems;
so keep that at the forefront.
rule #2:
show off your data
this is a hackathon
-/-
your hack is your product
it's not just about
working with data,
it's about making data work for you
why did you choose to use the data you are using?
where is that data from? how often is it updated?
what manipulations are you doing on the data?
what correlations did you find?
what conclusions or implications does the data demonstrate?
rule #3:
have fun
the best presentations are fun
Take a deep breath.
Tell a joke.
Don't take yourself too seriously.
if you're uncomfortable,
everyone else will feel uncomfortable
So chill out!
be humble.
No one knows everything.
If you pretend you and your project are perfect:
you're just gonna sound silly.
Be honest about what works and what doesn't.
Pitch Perfect.
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Pitch Perfect.
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