Introduction

Rami Ghanem - youth entrepreneur

• Personally recognized by Kevin O'Leary
• Pitched on CBCs Dragons' Den
• Mobile App Acquired for 26x revenue
• Leading a Marketing & PR firm, serving clients with $1B+ revenue
• Led a product marketing campaign for a $250M company

1. Capture the attention of young people using effective imagery.

2. Engage a new audience of millennials interested in your product.

3. Promote your product using the great powers of social media.

4. Invest in the social media mechanisms that work best for your brand.

Learning Objectives

Facebook: targeted ads, visual images & contests

Twitter: connecting with trends & topics

Instagram: hashtags and engaging audiences

YouTube: partnering with social influencers

Snapchat: using stories for occasions and promotions

Vine: connecting with industry leaders & audiences

Tumblr: connecting with people who share your interests

Reddit: promote products to a 85K+ teenager community