Buying the Hype:
Understanding Equity
and Stock Offers
slides.com/verythorough/buying-the-hype
Jessica Parsons
The Dream
The Reality
source: xkcd
The Basics
Defining Terms
Stock Options: An option to buy a certain amount of stock at a certain price
Grant
Legally binding agreement of terms for your options
Vesting
Gradually gives you access to your options
Exercise
The act of purchasing your actual stock
Sale
The act of selling your stock
Important Grant Info
Grant date: date when your grant begins
Post-termination period: window when you can still buy after you leave (usually 90 days, more for death, etc.)
Expiration date: date when you can no longer buy your options (usually 10 years after grant date)
Strike/exercise price: the price you pay for your shares (usually 'fair market value' on the grant date)
Quantity: number of shares you can buy when fully vested
Vesting Schedule
"Four-year monthly vesting with a one-year cliff"
Vested options
Vesting Schedule
"... and a ten-year expiration"
Vested options
Exercise Terms
# of shares x strike price = cost basis
# of shares x (current fair market value - strike price) =
1000 x $0.10 = $100
1000 x ( $1.00 - $0.10 ) =
Spread
$900
Sale Terms
# of shares x current market price = gross proceeds
gross proceeds - cost basis = net proceeds
1000 x $2.00 = $2000
$2000 - $100 = $1900*
* $900 of this is the spread
Types of Equity
Restricted stock award: actual stock granted to you, with no purchase required (granted and transferred all at once, but control is usually vested)
ISOs (incentive stock options): options with special tax benefits (only available to employees)
NSOs (nonstatutory stock options): options where the spread is taxed as ordinary income at exercise (usually used for contractors)
RSUs (restricted stock units): "units" of stock (or cash value of stock) given to you over a vesting schedule
On the Market
Public Company Options
Same-day exercise & sell
1000 shares Strike price $0.10 Market price $2
Cost basis = 1000 x $0.10 = $100
Spread = 1000 x ($2 - $0.10) = $1900
Gross proceeds = 1000 x $2 = $2000
Net proceeds = $2000 - $100 = $1900
Net proceeds = Spread = $1900 ordinary income
Public Company Options
Buy & hold
1000 shares Strike price $0.10 Value at exercise $1 Sale price $2
Cost basis = 1000 x $0.10 = $100
Spread = 1000 x ($1 - $0.10) = $900
Gross proceeds = 1000 x $2 = $2000
Net proceeds = $2000 - $100 = $1900
Tax calculations depend on how long you hold
Public Company Options
Taxes: How long did you hold?
Net proceeds = $1900 Spread = $900
Hold for less than 1 year
Spread = $900 taxable as income
Net proceeds - Spread = $1000 short-term capital gains*
*taxed at the same rate as ordinary income
Hold for more than 1 year
Spread = $900 taxable as income
Net proceeds - Spread = $1000 long-term capital gains
If your total income is high enough, Net Investment Income Tax may also apply.
Public Company Options
Taxes: How long did you hold?
Net proceeds = $1900 Spread = $900
Special to ISOs:
ALL net proceeds = $1900 long-term capital gains
Hold for more than 1 year
... and 2 years after grant
AMT
Alternative Minimum Tax
Counts the bargain element as income
at exercise
It varies widely by situation! You can use calculators to estimate, but talk to an expert before making a move.
The Startup
Private Company Options
Buy & hold for ... ever?
1000 shares Strike price $0.10 Exercise price $1
Cost basis = 1000 x $0.10 = $100
Spread = 1000 x ($1 - $0.10) = $900
Can't sell until there's an exit:
Lots of upfront cost that may never pay off
acquisition ~ or ~ IPO
Private Company ISOs
AMT can be huge
10,000 shares Strike price $0.10 Exercise price $5
Cost basis = 10,000 x $0.10 = $1000
Spread = 10,000 x ($5 - $0.10) =
$49,000
taxable "income"
...but again, it's complicated,
so talk to an expert!
Waiting for an exit
Schedule limitations
Termination (voluntary or involuntary)
Quit/fire/layoff is usually 90 days
(but some are offering much longer)
Death or disability may have a longer window
(like 12-18 months)
Expiration
10 years after grant date
Waiting for an exit
Possible shortcuts
Tender offer ('buy back')
Company may offer an event allowing
shareholders to sell a potion of their shares
Secondary 'sale' services
Third-party companies offer loan-like instruments
for buying and selling options
Examples (not endorsements!): ESO Fund, EquityZen, Equitybee
Weighing
the Options
Evaluating an Offer
General Considerations
- Are you taking a cut in salary?
- How much?
- When will you reach market value?
- If you made the higher salary, would you save it?
- Do you need for this to pay out big?
- What stage is the company in?
- How are its prospects?
- What type of equity is offered?
Evaluating an Offer
Questions to ask the company
- How many shares are being offered?
- What % of the company do the shares represent?
- What is the total current share pool?
- What is the current 409a valuation?
- What is the vesting schedule?
- (Mostly for RSUs) Are there any other vesting triggers?
- Performance milestones
- Company exit
- How long after termination can options be exercised?
Evaluating an Offer
How does your percentage compare?
- Check rough estimates based on position or hire #
- Check Wellfound (formerly AngelList) for similar positions at similar companies.
- Send your offer info to Carta (web form or email) to get custom benchmark information.
(Be aware that this may also vary widely,
especially in early stage companies)
Calculating Possible Exits
Dilution and Preferred Shares
Dilution
Your option/share count stays the same, but your percentage will decrease as more investors join
This can mean that if the company sells for $100M
but raised $100M, your shares are worth $0
Preferred Shares
Investors typically have preferred shares, which usually includes liquidation preference, which means investors get back what they put in, first.
Calculating Possible Exits
See what info you can get from the company
- Can I see a waterfall table of different exit scenarios? (unlikely, but possible)
-
What is the liquidation overhang?
- How much has the company raised?
- Is all of that preferred with liquidation preference?
- Do any investors have multipliers or participation rights? (This amplifies the liquidation overhang.)
- Do you plan to raise more? What are your long-term goals?
Calculating Possible Exits
Generate possible minimums
- How much would the company have to 'sell' for before your stock is worth anything?
- How much before you get back your lost salary?
- How much before it really gets interesting?
How likely is this to happen? How long will it take?
(Be sure to consider future funding in your calculations.)
Find similar companies to compare.
Asking for More
Negotiation Points
Minimize upfront costs
Early exercise
Buy shares before vesting to eliminate the bargain element
10,000 shares Strike price $0.10 Exercise price $0.10
Cost basis = 10,000 x $0.10 = $1000
Spread = 10,000 x ($0.10 - $0.10) = $0
Restricted Stock Award (not RSUs!)
Similar benefits, except there's no purchase price - you're given the stock outright (and taxed as income)
(In both cases, you'll lose unvested shares if you leave early)
may also get Qualified Small Business Stock benefits
archival photo, Silicon Valley circa 2017
but don't forget ...
Negotiation Points
Keep your options on the table
Extended exercise period
Keep your options for years after you leave, so you can wait for an exit. Some may scoff, but companies are doing it.
Follow-on stock grants
See if the company has a policy for granting more stock over time, to curb dilution and get options with later expiration.
Accelerated vesting on acquisition
Avoid losing unvested options if the company is acquired (single-trigger) and lays you off (double-trigger).
The Follow-Up
After Accepting
Gotchas to watch out for
Get your grant
This is not your offer letter! It may be months before you get it, especially in a new startup. Try to ensure you get it before the company's valuation goes up.
Look before you leap
Before exercising options (especially buy & hold), make sure you know the tax implications. Get professional help!
Check for take-backs
Ask if the company has the right to repurchase vested shares. This can hurt (or sometimes help) you.
After Accepting
Reality Check
Money isn't everything
And stock options may never be money! Remember there are many reasons to join a company.
Satisfaction is perception
Wondering if you could have negotiated a better deal will not bring you more money or happiness. Celebrate what you achieved and move on!
(and new funding rounds are a great time to renegotiate!)
Buying the Hype: Evaluating Equity and Stock Offers
By Jessica Parsons
Buying the Hype: Evaluating Equity and Stock Offers
Companies often justify lower salaries with promises of huge stock returns, but the laws and options are complex, and values are difficult to evaluate against an uncertain future. How do you evaluate the potential and comparability of the offer you've received? What options do you have for negotiating an offer to your advantage, and how can you make the most of it? I'll help you wade through the sea of terms, options, and outcomes so you'll feel prepared to make these choices for yourself when you receive your next equity offer, or in leveraging options you already have. Presented at Write/Speak/Code 2017 and Google IWD SF 2018.
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