The Data Body as Archive:
A Media Theory and Practice

December 2, 2025
Creative Critical Course - UCSB

Laila Shereen Sakr

Digital Art Practice as VJ Um Amel

Data Bodies in Action:
From Tahrir to Today

An outcome of a research project at the Royal College of Art on "Design in General Education" was the statement of a belief in a missing "third area" of education (1979).

Cross, Nigel (1982). Designerly ways of knowing. Design Studies, 3(4) pp. 221–227.

Sciences Arts & Humanities Design
Natural World Human Experience Artificial World
Controlled experiment, classification, analysis Analogy, metaphor, evaluation Pattern-formation, synthesis
Objectivity, rationality, neutrality, "truth Subjectivity, imagination, commitment, "justice" ​Practicality, ingenuity, empathy, "appropriateness"

Phenomenon of study

Primary method

Primary value

The collected experience of material culture, and the collected skill and understanding embodied in the arts of planning, inventing, making and doing.

What if...

Networks of youth across the world in all the language are designing culture with social media

R-Shief is Arabic for 'archive'

R-شيف (R-Shief) archive and media system was first introduced at the Santa Cruz Museum of Art & History's "interACTIVATE" exhibition in 2009. The beta was an archive of social media from Gaza, Palestine.

Glitch Resistance

"Riot Smoke" (2011)
"Capital Glitch Mosaic" (2021)
"Boys on the Beach" (2014)

Creative Coding

"Birds 
Over Libya" 
(2015)
"Cairo Glitch"(2013)
"Revolution in Pixels"(2013)

Arab Futurism and Creative, Critical AI

Tweet World

Game

Reality AI

 

THANK YOU

 

vjumamel.com

 

 

The Data Body as Archive: Traces, Ownership, and the Self

By VJ Um Amel

The Data Body as Archive: Traces, Ownership, and the Self

Creative Critical Class - Dec 2, 2025

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