The Language of Technology for Non-Techincal People
Taron Foxworth
Technical Evangelist


@anaptfox
@losanthq
Insiders are terrible teachers.
Agenda
- Why You Should Care
- Some Background
- Tools to Be Successful
- Using the Tools
- What’s Next?
Why
should you care?
" Not knowing about all the [software] tools available made me feel like I’ve been running this long with my hands tied behind my back."


"the bad engineer"


It's our job to be literal
🤠
Background
The Language of Technology

Sales ➡️ Close Deals
Sales ➡️ Close Deals
Communication, People, etc.
Why is there a Product Management book on your desk?

"the picture engineer problem"

Marketing ➡️ Generate Leads
Communication, People, etc.
CTR
Funnel
KPI
SME
MQL
POC
😳
It's not an intelligence problem

It's an language problem
A, B, C
Paragraphs are the building blocks of papers.
A, B, C
Paragraphs are the building blocks of papers. Many students define paragraphs in terms of length: a paragraph is a group of at least five sentences, a paragraph is half a page long, etc. In reality, though, the unity and coherence of ideas among sentences is what constitutes a paragraph. A paragraph is defined as “a group of sentences or a single sentence that forms a unit” (Lunsford and Connors 116). Length and appearance do not determine whether a section in a paper is a paragraph.
Paragraphs are the building blocks of papers.
A, B, C
Hola! Yo empecé aprendo Español hace dos mes en la escuela. Yo voy la universidad. Yo tratar estudioso Español tres hora todos los días para que yo saco mejor rápido. ¿Cosa algún yo debo hacer además construir mí vocabulario? Muchas veces yo estudioso la palabras solo para que yo construir mí voabulario rápido. Yo quiero empiezo leo el periódico Español la próxima semana. Por favor correcto algún la equivocaciónes yo hisciste. Gracias!
Our Tools
🧰

The Map is not the Territory
The map of reality is not reality. Even the best maps are imperfect. That’s because they are reductions of what they represent.

I don't need to know what you know
It's not an intelligence problem

We are the Uber for X
We are the Foursquare for Y

Not only are they great for simplifying, they are great learning tools.
Different map,
different scale,
just as effective

Relational Frame Theory

Red lines are the most affective way of learning.

Maps Help Build Context
My Map vs. Your Map


Building on our map?

- TCP is for high-reliability data transmissions
- UDP is for low-overhead transmissions
"Bad Maps"

🧰








🧰
Black Box Thinking
( Maps - Magic = Black Box )
Input

Output
Hits Send on Email

Co-worker Receives Email

Input

Output

Source: Wait but why


🔑 Knowing when to stop
Input
Output

Tools:

Input

Output
Not only understand
Not only understand
communicate better...
Not only understand
And THINK better
communicate better...

Should I build it my self, or use Squarespace?


Software:
Typically done by teams of people
Takes a while to build
Last a long time (hopefully)
Every solution is different

Houses:
Typically done by teams of people
Takes a while to build
Last a long time (hopefully)
Every solution is different
Interior Designer
Reading the map:
Front-end Engineer
Construction Worker
Back-end Engineer
General Contractor
FullStack Engineer
Architect
Architect

ya boi
Should I build it my self, or use Squarespace?
Should I build it my self, or buy?
How does Machine Learning Work?

(map)

But THINK better

omg.
But THINK better:
THINK: Bad People
But THINK better:
THINK: Bad People
(black box + map)
But THINK better:
THINK: Bad People
REAL: Bad Data
(black box + map)

Building on black box + map

Navigating Conversations
"it broke"
" Well, what broke"
"I'm not sure, it was working but now it's not"
"What's it"
"my computer"
“What did you do before it broke?”
“Nothing it just stopped working”

"it broke"
" Well, what broke"
"I'm not sure, it was working but now it's not"
"What's it"
"my computer"
“What did you do before it broke?”
“Nothing it just stopped working”
Breaking this down:
🔑 No Pronouns
🔑 No Pronouns
It forces you to use the language
Understanding this language is super important to help us build the future better
(We need to do better too)
Takeaways:
🔑 No Pronouns

Input

Output
Taron Foxworth
Technical Evangelist


@anaptfox
@losanthq
The Language of Technology
By Taron Foxworth